Creative Brand Campaigns & Fashion Photography
I craft visual stories for brands that refuse to blend in. Whether it is a fast-paced streetwear lookbook or a sophisticated luxury campaign, I combine high-end production with raw, authentic energy to make your product pop.
This video for Myntra FWD captures the raw energy of Gen-Z streetwear culture. We hit the streets to create something that felt authentic and dynamic, using quick cuts and a ground-level perspective to match the vibe of the collection.
A video campaign for Myntra FWD's "Soft Boy Core" collection. The focus was on capturing a relaxed, modern masculinity through fluid movement and a pastel color palette, all shot on location to feel genuine.
This fast-paced video showcases the "Digiscape" collection for Myntra FWD. The quick cuts and energetic direction reflect the futuristic, trend-forward vibe of the brand, designed to grab attention on social media.
An outtake from our campaign with Myntra FWD. This shot captures the fresh, confident energy of the brand, using natural light and a vibrant outdoor setting to highlight the summery, Gen-Z focused fashion.
A powerful black and white shot for a Myntra FWD campaign. The low angle and stark contrast between the model, the sky, and the palm trees create a bold, high-fashion image that feels both edgy and aspirational.
A close-up from the Myntra FWD shoot, focusing on the texture of the knitwear and the metallic sheen of the pants. The bright, direct sunlight creates sharp shadows and highlights the details of the clothing.
An engaging, dynamic pose from the Myntra FWD campaign. The model reaches towards the camera, creating an interactive and confident shot that embodies the brand's forward-thinking attitude.
For this Lotus Herbals campaign, we focused on capturing a feeling of radiant, sun-kissed warmth. Using a single, powerful light source against a vibrant orange backdrop, we created a clean, modern beauty shot that feels both sophisticated and full of life.
A clean, vibrant studio shot for luxury accessory brand Eské Global. The bright blue background makes the pastel pink quilted bag pop, creating a fresh and modern product-focused image.
A campaign shot for Eské Global, featuring two models and a textured leather handbag. The models' direct gaze and the focus on the product create a strong, confident image for the luxury brand.
About Creative Brand Campaigns
For brand campaigns, we move fast. I bring a crew of stylists, makeup artists, and producers to handle the production while I focus on the lens. Whether it is a gritty streetwear lookbook like the one we did for Myntra FWD or a refined, textured shoot for a luxury label like Eské Global, we shoot tethered to a laptop. This means you see exactly what the 102MP sensor is capturing in real-time, giving us instant quality control so we walk away with the perfect shot every time.
Photography is a collaborative dance. When we tackle a brand campaign, the goal is to stop the scroll. I rely on my Fujifilm GFX 100 medium-format system because it delivers the crisp, high-resolution clarity that advertising demands, whether the final output is for an Instagram feed or a city-wide billboard.
My approach to brand work is rooted in intentionality. We don't just put a product in front of a camera; we build a vibe around it. I work closely with brands to develop the mood board, scout locations, and assemble the right styling team to ensure the concept is cohesive. We have shot everything from vibrant, Gen-Z focused fashion collections to minimalist, high-end leather goods, adapting our lighting techniques from natural, sun-drenched exteriors to sculpted, dramatic studio setups.
Because I have been doing this for over a decade, I understand the pressure of a commercial shoot. We keep the set moving with clear direction, keeping energy levels high to ensure the models and talent feel comfortable and confident. My team manages the technical side—lighting, tethering, and gear management—so the client can focus on the creative vision. If you need a partner who understands the balance between artistic rebellion and commercial reliability, let's talk.
Shikhar Shukla
I am Shikhar. I treat every campaign like a scene from a film, not just a product shoot. My team and I handle the madness—styling, lighting, art direction—so you just worry about the brand vision. We keep the energy high because that is the only way to get those raw, authentic shots that actually convert.
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