About

Why I Do What I Do

I don’t do cookie-cutter work. My shoots are more like a riot - noisy, bold, never safe. For me, a campaign isn’t just about visuals, it’s about shaking things up, making the audience feel something real. I’m all in from ideas to the final files, sometimes as photographer, sometimes as producer, and other times, I’m co-directing. This isn’t a one-man show, it’s teamwork, like a proper dance between your brand and my creative crew.

What I Create

I craft visual stories designed for impact. My style flexes to fit your brand vibe - clean and slick, or wild and youthful. I’ve led full brand campaigns (think Gen-Z brand campaign for Myntra FWD), and built billboard advertising visuals nationwide for Lotus Herbals. My product lifestyle photography includes luxury, tech, and food - high-end studio shots for Eske Global, lifestyle shoots with ACWO and Sunil Chhetri, plus inviting food scenes for Theobroma. I also shoot and direct social media promotional videos and reels that actually get noticed.

How It Feels On Set

My sets have that mix of hustle and flow. It’s intense but fun - you’ll hear me shouting ‘let’s go, ek aur! (one more!)’ all day. I work with a tight crew and we review shots live so nothing slips through. It’s a bit chaotic, but jo jeeta wohi sikandar (winner takes all), right? For me, that means visuals that get your story seen everywhere.