Artistic Brand Campaigns and Lookbooks
I build cohesive visual worlds around your brand identity. My focus is on narrative-driven campaign photography and lookbooks that tell a unique story about your collection, whether in studio or on location.
A diptych showcasing two looks from the Sazo.in campaign, featuring bold, colorful patterns in a natural, green environment. This format is ideal for lookbooks, displaying multiple outfits from a collection.
An action shot from the Sazo.in campaign, using motion blur on the foreground model to create a sense of playful energy. This dynamic composition brings the vibrant, youthful spirit of the brand to life.
A profile shot for a Batoki.art jewelry campaign, set against a soft pink background. The focus is on the delicate gold necklace and a unique crescent moon ear cuff, highlighting the brand's artistic designs.
A joyful, smiling portrait from the Batoki.art campaign. This image captures a different mood, showing how the jewelry can be part of an expressive, happy moment, making the brand feel relatable and warm.
A confident studio portrait for Batoki.art against a rich green backdrop. The model wears a striped halter top and striking gold earrings, showcasing the jewelry in a high-fashion context.
A back view of the model, highlighting a unique body chain from the Batoki.art collection. This shot emphasizes the versatility and unconventional design of the jewelry pieces.
A three-quarter portrait for Batoki.art, focusing on the model's profile and the elegant drop earrings. The soft lighting and green background create a sophisticated and serene mood.
About this collection
It is not just about photographing products; it is about establishing a visual language. For every brand project, I start with a dedicated alignment phase where we develop a deck covering lighting, color palette, and mood. This ensures that when we step on set in Mumbai or Kochi, the team is aligned, and the final images are consistent with your label’s identity.
My Approach to Commercial Narrative
When you hire me for a lookbook or campaign, you are hiring a creative director as much as a photographer. I believe that fashion photography is a collaborative process between the brand, the stylist, and the lens. My work ranges from the vibrant, energetic compositions used for brands like Sazo.in to the soft, intimate lighting required for jewelry campaigns like Batoki.art.
The Process
1. Strategy & Concept: We begin with an alignment call. We discuss the brand ethos and develop a visual deck. This acts as our roadmap for the shoot.
2. Execution: Whether we are in a studio or on location, I utilize professional strobe setups to achieve the specific depth and contrast required. For brand campaigns, we focus on technical accuracy—garment color integrity and skin texture—while maintaining an artistic edge.
3. The Narrative: As seen in my work for the Levi's x PhotoVogue project, I look for ways to make the product feel part of a lived-in, authentic story. My goal is to create images that don't just display your inventory but communicate the mood of your collection.
What I Offer
I offer tiered packages tailored to the scale of your needs:
- Lookbook Photography: Ideal for new collections. We focus on commercial-grade images that maintain high color accuracy, suitable for e-commerce and social media.
- Editorial Campaigns: Designed for brands that want to push boundaries. This includes full-day coverage, narrative development, and high-end retouching for hero images.
If your brand aligns with an experimental, narrative-driven aesthetic, I would love to collaborate on your next project.
Malavika Jayaram
I’m Malavika. I split my time between Mumbai and Kochi, working with brands to turn products into a visual narrative. I don’t just shoot campaigns—I help you figure out what your visual story actually is.
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