The Real Story Behind Salt by Flavia
We did not just rebrand; we grew up. Here is the messy, real, and honest story of why Salt looks and tastes different today.
Why Salt? It's not just a name, it's our philosophy. In this video, I explain how that little pop of salt makes everything, even dessert, so much better.
Why did we tear everything down and start from scratch? In this video, I get real about why Salt needed a glow up to match how I've grown and how our tastes have changed.
Coming soon: a fresh menu, but the same chaos. A little teaser for our rebrand, promising things are about to get saltier than ever.
New look, new menu, same bad influence. A playful portrait to announce that big changes were coming soon.
Still delicious, but with a little extra bite. Another teaser image for our rebrand, hinting at a bolder, more confident direction.
We care about freshness. Baking in smaller batches means our desserts are made closer to delivery time, not stored or frozen. This reduces waste and means every dessert is intentional.
We use better ingredients. Unlike mass-production bakeries, we value quality over quantity. That means real chocolate, fresh fruit, and no artificial flavorings.
There's a lot of labor involved. Small-batch means more hands-on work, from measuring ingredients to decorating cakes and even delivering them ourselves. It means more care.
We're self-funded. There are no investors behind us, which means every dessert has to make sense creatively and financially. It keeps us honest and accountable.
We pay our vendors on time. We believe in paying people fairly and promptly, from our ingredient suppliers to our packaging vendors. Good baking starts with good relationships.
About Our Story & Why We're 'Salty'
I decided to tear down my old menu because decision fatigue is a real problem. Nobody wants a massive cake sitting in their fridge for days. I shifted to single-serve portions so you get exactly what you crave, fresh, without the guilt or the leftovers.
Back in 2016, I was a one-woman show in a Goregaon kitchen with a lot of ambition and a turtle tattoo for luck. Five years later, Salt has evolved. We moved to Colaba, rebranded, and cut the fluff. I stopped trying to please everyone with a massive menu and started focusing on what actually works: single-serve, small-batch desserts.
Why the change? Because quality is non-negotiable. When I bake in smaller batches, I control the process from the flour to the final ganache. We do not store or freeze anything. We use real couverture chocolate, fresh fruit, and butter. It means the texture might not be perfect, and the look might be rustic, but that is the cost of real food.
We are self-funded and we pay our vendors on time. This is not just a business, it is a daily, labour-intensive act of defiance against mass-produced, artificial bakes. If I would not feed it to my family, I will not sell it to you. That is the Salt philosophy. We are still the same passionate bakery, just with a little more bite and a menu that hits the spot every single time.
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