Commercial Brand Campaign Styling
I translate brand identities into sharp visual campaigns. Whether it's video ads or print media, I handle the styling from concept to set, ensuring your products look exactly as intended.
A look behind the scenes of the 'Damn Hot' campaign I styled for Flying Machine featuring Orry. The project involved creating a series of cool, edgy looks that fit the brand's youthful and trendy identity.
This is from a commercial campaign I styled for the OPPO Reno14 series with Ishaan Khatter. The styling involved creating casual, travel-friendly looks that aligned with the campaign's 'Live The Awara Life' theme.
About Brand Campaigns
My process is deeply collaborative. I treat the mood board as a living document, keeping the entire team aligned on the visual narrative from the first prep call. Because commercial shoots move fast, I always bring a dedicated styling assistant to manage the kit—fashion tape, clamps, and professional steamers—so we can handle last-minute alterations and maintain perfect continuity between takes without holding up the camera crew.
Building a campaign look is about balance. You need the clothing to be aspirational but grounded enough to make the product the star of the shot. My experience with brands like OPPO, Redmi, and Flying Machine has taught me that the best campaigns aren't just about the clothes; they are about how those clothes move, react to lighting, and frame the talent.
My Approach to Commercial Styling
- Conceptual Development: We start by defining the vibe. Are we going for gritty street-style, polished corporate, or high-energy lifestyle? I create detailed style decks that ensure the wardrobe reinforces the campaign theme.
- Sourcing & Logistics: I handle the entire backend of the wardrobe department. This includes sourcing specific pieces from high-street brands or emerging designers, managing pickups, ensuring dry cleaning is done, and tracking inventory so you don't have to.
- On-Set Execution: This is where the real work happens. On a 10-hour shoot day, I am focused on the monitor, checking for stray tags, hemlines that need adjusting, or accessories that aren't sitting right. My kit is stocked for every emergency, from quick tailoring fixes to styling for complex movement in video ads.
Why Partner With Me
I operate with a 'no-friction' mindset. I understand that a film promo or a brand advertisement has a strict timeline. My goal is to remove the stress of wardrobe management so the director and photographer can focus on capturing the perfect frame. Based in Mumbai but mobile, I am ready to travel to your location to ensure your next campaign is as polished as possible.
Sakshi Chitalia
I'm Sakshi. I thrive in the fast-paced environment of commercial shoots, where every detail needs to be camera-ready in seconds. I've been lucky to collaborate with big names like OPPO and Flying Machine, and I bring that same high-energy, detail-oriented focus to your project.
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