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Conceptual Magazine Editorial Photography and Art Direction

byMalavika JayaramTakes projects across Mumbai and KochiStarts from₹28,000 Per ShootView full gallery

My photography focuses on narrative, texture, and concept. Here are some of the publication features I have directed and shot, including collaborations with Elle India and PhotoVogue.

A close-up from the Elle India 'Becoming Earth' editorial, focusing on the intricate makeup detail. The use of moss, twigs, and textured green pigment transforms the face into a natural landscape.

A profile shot from the 'Becoming Earth' series, showing how the vine and leaf elements are integrated into the hair and across the body, creating a seamless fusion of human and nature.

A magazine spread layout from the 'from the pages' project. This image combines portraiture with collage elements, exploring themes of identity and media influence in a visually layered format.

A full-body shot from a series featured in PhotoVogue, captured on 35mm film. The model, styled in Levi's, stands against a draped white sheet, creating a raw, high-contrast image that plays with shadow and form.

A detail shot from the '501: Safety Check' project, selected for the Levi's x PhotoVogue global open call. This image highlights the customized denim, showcasing distressing, embellishments, and unique pocket details.

A detail shot from the 'Becoming Earth' editorial, focusing on the texture of the artificial vines applied to the model's shoulder. This highlights the meticulous detail of the art direction.

An extreme close-up on the eye makeup from the 'Becoming Earth' shoot. This macro shot reveals the texture of the green powder and the delicate placement of root-like elements.

Another portrait from the Elle India series, showcasing the complete look with dramatic lighting. The dark background makes the green elements and the model's features stand out.

A portrait from the 'from the pages' series where a collage of magazine clippings is attached to the model's jacket. The moody lighting and direct gaze add to the narrative about fashion's influence.

An abstract take from the 'from the pages' series, where the model's face is obscured. The focus shifts entirely to the collage on the yellow jacket, emphasizing the concept of clothes as a canvas for cultural commentary.

About Magazine & Publication Features

When I approach an editorial shoot, my focus is on the narrative arc rather than just the final image. For my 'Becoming Earth' series in Elle India, that meant sourcing natural elements like moss and twigs to treat the human form as a landscape, ensuring every detail felt intentional before the shutter clicked. This collaborative process ensures the final images are not just photos, but fully realized concepts.

Featured in Elle India and PhotoVogue — Approved by the tribe
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Malavika Jayaram

Takes projects across Mumbai and KochiStarts from ₹28,000 Per Shoot

I am Malavika, and my photography is an exploration of visual storytelling. Whether it is a conceptual spread for a magazine or a brand campaign, I focus on the narrative first. My process is a collective effort, blending my vision with the specific expertise of stylists, makeup artists, and models.

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A full-length shot of Masoom Minawala for the Elle Digital cover story. The focus is on the garment's dramatic silhouette, using a single spotlight to sculpt the form and create a sense of classic Hollywood glamour.12
Another look from the Elle Digital cover shoot, this time with a focus on texture and light play. The motion blur and warm, directional light highlight the intricate details of the golden, feather-like garment.
An artistic outtake from the Elle Digital cover shoot with Masoom Minawala. This close-up uses creative light trails and a textured headpiece to create a surreal, almost celestial portrait.
A powerful, wide-shot from my Elle India editorial. The explosive movement of the red fabric against the lush green backdrop creates a moment of pure visual drama, capturing the untamed energy of the monsoon season.

Cinematic Magazine Editorials and High-Fashion Covers

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Victoria KrundyshevaShoots across Mumbai; travels pan-India for campaigns and editorials
A cover story for Malvie Magazine. The concept was to create a modern, minimalist yet sensual fashion narrative.102
This cover for Darkly Magazine was for a gothic-themed editorial. We built a small, cinematic set in the studio to bring this dark, elegant vision to life.
A cover shot for Artego Magazine. The goal was to create a dynamic pose that felt both powerful and fluid, using a simple background to put all the focus on the model's form.
An inside spread for Hunter Magazine. This shot captures a moment of effortless cool, using a single light source to create a moody, high-fashion feel.

Editorial & Magazine Cover Photography

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Shreyans DungarwalShoots across Mumbai & travels pan-India
A powerful cover shot of Manasi Parekh for Filmfare magazine. The focus here was on creating a bold and direct image that commands attention on the newsstand.54
Part of a Filmfare editorial with Manasi Parekh, this shot uses water reflections and a wet look to create texture and visual interest. The lighting is designed to highlight the unique details of the outfit.
A seated portrait from the Filmfare shoot, focusing on a more intimate and composed mood. The interplay of light and shadow on the water creates a serene yet captivating effect.
This full-length shot for Filmfare showcases the entire ensemble against a clean, high-key background. The lighting setup was designed to create interesting shadow play while keeping the focus on the subject.

Editorial and Magazine Feature Photography

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Mitesh PunjabiShoots in Mumbai & Jaipur; Travels across India for projects
I design and shoot mock magazine covers to give models and brands a powerful editorial edge. For this shot, we used the urban backdrop of Mumbai to create a high-fashion street style look that feels authentic and aspirational.6
Another example of a mock magazine cover, this time focusing on a 'Chic & Vogue' street style theme. I use graphic design and typography to complete the editorial look, turning a great photo into a compelling final product.
For this conceptual portrait, the goal was to create a raw and intense look. The styling with wet hair and smudged textures, combined with clean studio lighting, creates a striking image perfect for a model's portfolio or an edgy editorial.
This composite image uses a torn-paper effect to present two moments from a conceptual shoot. It's an effective way to show different angles and moods within a single, art-focused editorial piece.

Editorial Fashion Photography and Magazine Spreads

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Siddesh MahadikAvailable for shoots across Mumbai Metropolitan Area
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The first magazine cover of the year, a bold and intimate shot for Twisted Heads Magazine. This image plays with reflection and vulnerability to make a powerful statement.
When a queen walks in her palace. A regal portrait of Himarsha Venkatsamy for Klick magazine, shot on location to capture a sense of royal elegance.
When you have someone as awesome and professional as Lisa Haydon, everything just comes together. An editorial shot for Verve India in a stunning Falguni Shane Peacock creation.

Magazine Covers and Editorial Photography

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Vikram BawaStudio in Tardeo, Mumbai; Travels across India for shoots
A full-body shot from the 'SERPENTINE' editorial, exploring the theme of transformation. The styling contrasts a voluminous tulle outfit with a rugged, industrial backdrop to create a surreal and thought-provoking image.20
Another look from the 'SERPENTINE' series. The pose and composition were directed to feel both powerful and slightly off-kilter, emphasizing the contrast between the soft, layered tulle and the hard lines of the truck.
In this shot from 'SERPENTINE', the natural environment adds another layer to the story. The styling, with its vibrant colors and textures, stands out against the muted greens of the landscape, creating a striking visual narrative.
A wide shot from the 'SERPENTINE' editorial, placing the avant-garde styling in a vast, almost barren landscape. This was a deliberate choice to heighten the sense of surrealism and isolation central to the concept.

High-Concept & Magazine Editorial Styling

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Zoya JoyAvailable in Bengaluru, Mumbai & Kerala

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Fashion & Editorial Photography
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