Fashion & Editorial Photography
Available across Pune
I create fashion and editorial photos that tell a story, using dramatic lighting, varied styles, and a collaborative team approach for brands and magazines.
Pricing Guide
Creative Portrait & Test Session
Session Scope
- Duration: 3 hours of shooting time.
- Styling: Collaborative styling input using the subject's own wardrobe.
- Looks: Coverage for up to 3 outfit changes.
- Concept: Freestyle creative direction utilizing available light or home-studio setups.
Photography Style
- Aesthetic: Focus on experimental angles, shadow play, silhouettes, and motion blur.
- Format: Digital photography execution.
Deliverables
- Quantity: 10 professionally edited high-resolution images.
- Editing: Artistic color grading, film grain emulation, and mood-focused processing.
- Turnaround: Delivery within 3 to 5 days.
Commercial Lookbook Photography
Strategy & Prep
- Consultation: 1-hour alignment call to establish brand ethos.
- Direction: Creation of a visual deck covering lighting style, posing, and color palette.
- coordination: Recommendations for stylists, HMUAs, and models suited to the budget.
Shoot Execution
- Duration: Up to 5 hours on-set (Studio or Location).
- Lighting: Professional strobe setups to achieve specific depth and contrast.
- Capacity: Suited for 6-8 garment changes or 10-15 jewelry pieces.
Post-Processing
- Quantity: 20 high-resolution edited images.
- Retouching: Commercial grade editing focusing on garment color accuracy and skin texture cleanup.
- Timeline: First draft delivered within 5 to 7 working days.
Full-Day Editorial Campaign
Creative Direction
- Narrative: Development of a unique story concept tailored to the brand.
- Planning: Comprehensive art direction deck covering set design, props, and styling notes.
- Locations: Assistance in scouting locations that fit the visual narrative.
Production Specs
- Duration: Full day shoot up to 9 hours.
- Set Design: Hands-on arrangement of props and set elements to build the scene.
- Tech: High-end gear with experimental optics and tethered monitoring for real-time client viewing.
High-End Retouching
- Deliverables: 8-10 Hero campaign images.
- Edit Style: Magazine-quality retouching, intricate color grading, and experimental effects.
- Rights: Digital commercial usage rights included for social media and web.
About Fashion & Editorial Photography
What Drives My Photography
Fashion is more than clothes - it’s a whole mood, a story, a piece of art. I don’t just take pictures of outfits; I try to build a world around every idea, whether it’s something wild or something soft. Honestly, some days the shoot feels like a proper creative jam session, other days it’s a bit chaotic, but that’s all part of it.
Visual Style & Approach
- I’m obsessed with dramatic lighting, deep shadows and silhouettes. If the story needs it, I’ll go for those high-contrast, moody vibes - sometimes even full-on chiaroscuro.
- My colors jump all over the place. Some shoots are full of vibrant color-blocking, others go pastel and dreamy, or just stripped down to stark black and white. I also mess around with motion blur or long exposures to get that painterly feel.
- 35mm film? Yup, I shoot with it too when the project fits.
- The person in front of the camera is never “just a model” - they’re the soul of the whole narrative.
Collaboration & Process
I work best with a full creative squad - stylists, creative directors, hair/makeup, the whole team. Shoots are a two-way street, and I’m all about open chats and respecting everyone’s craft. Sometimes I lead the vision, other times I jump in to make a specific concept come alive. Smooth teamwork is key.
Where My Work Shows Up
- I shoot studio and outdoor, mostly in Mumbai and Kochi.
- Artistic brand campaign photography is my jam, especially for designers and labels wanting to push boundaries.
- If you want a narrative-driven lookbook or a high-fashion magazine editorial (think ELLE India style), that’s right up my alley.
- I get fired up by conceptual photo stories - projects that challenge what fashion can say or mean.
A Few Recent Concepts
- “Chemical Reaction” - bold colors, wild shapes, all about human emotions clashing and mixing.
- “Ophelia” - dreamy, modern take on classic art, focusing on female strength.
- “From the pages” - models literally wearing magazine cutouts, poking fun at how media shapes us.
If you vibe with artful, narrative images that actually say something, I’m all in.
Meet your Expert
Malavika Jayaram
13 connects in last 3 months
My Story
Hey, I’m Malavika. I split my time between Mumbai and Kochi, always chasing that next idea. For me, photography isn’t just about looking good – it’s about saying something, making you feel. I’m all about exploring stories, like how old glamour fades or how magazines shape us. Learned a lot at FAD International, surrounded by creative minds. Love the teamwork, from stylists to models. Seeing our vision in Elle India or PhotoVogue? That’s the real thrill.
My Work
Fashion Photography & Art Direction - I shoot conceptual fashion images and direct editorial projects for brands, designers, and magazines.
Conceptual Shoots & Dramatic Lighting - My style leans artistic, using dramatic lighting and storytelling through silhouettes and emotion.
35mm Film Fashion Shoots - Sometimes I use 35mm film to get that raw, textured vibe in my images.
Collaborative Creative Process - I work with stylists, makeup artists, and models – all about building a strong team vision.
Best Fit for Artistic Editorials - I vibe best with creatives who want bold, editorial-style photos built on strong concepts.
