Creative & Art Direction
Available across Mumbai
I lead the creative process for fashion and editorial shoots, starting with a strong concept and working with a team to turn ideas into images that tell a story.
Pricing Guide
Half-Day Portfolio Builder
Concept & Direction
- Development of one distinct visual theme (e.g., Character Study) with a tailored moodboard.
- Directing client-hired Stylists and HMUA to match the narrative.
Shoot Details
- 5 hours of continuous shooting.
- Coverage for up to 3 costume changes/looks.
- Professional digital gear with basic 1-2 source lighting or natural light.
Deliverables
- 8 high-end retouched images (skin cleaning, color grading).
- 10 lightly color-corrected images for social media.
- Usage rights for personal portfolios or social media.
Full-Day Brand Campaign & Lookbook
Pre-Production
- Development of a specific narrative arc or story for the collection.
- Coordination with external teams (Stylists, MUAs) and advice on prop selection.
Production Day
- 8 to 10-hour shoot duration.
- Active art direction ensuring brand consistency across all shots.
- Creative lighting setup including colored gels or flash work.
Final Assets
- 20 high-end retouched images (Editorial quality).
- 30 color-corrected images for product details.
- Digital commercial usage rights (Web, Social, Ads).
High-Concept Editorial & Mixed Media
Strategy & Design
- Deep research into art history or abstract concepts for a unique visual language.
- Hands-on set design consultation and sourcing of niche props.
- Detailed shot-by-shot storyboarding.
Experimental Shooting
- Hybrid workflow using high-end Digital and Analog 35mm film (2 rolls included).
- Techniques include motion blur, long exposure, and fisheye perspectives.
- Cinematic lighting design using projectors or chiaroscuro methods.
Post-Production
- 12 to 15 magazine-cover quality images with extensive skin texture work.
- Compositing and collage work availability.
- Full editorial exclusivity rights.
About Creative & Art Direction
Why I Do What I Do
Creating is at the heart of everything for me. Art direction isn't only about making things look pretty - it's about building a narrative. Each project starts with a concept, whether I'm exploring the idea of aristocracy fading away or how magazine photos shape who we become. If fashion's art, then every image should mean something.
How I Work
I handle the whole visual journey - from the first wild idea to the final shot. My process is about turning concepts into images people feel.
- I kick off with story. Sometimes it's "Chemical Reaction," where I use color and shape to show emotions. Other times, it's reimagining "Ophelia" as a symbol of strength.
- Style-wise, I lean towards experimental and avant-garde fashion imagery. Lighting and color set the mood - sometimes bold, sometimes soft, always intentional. Techniques? I mix it up: motion blur, fisheye, digital, 35mm film. Whatever fits the vibe.
- Collaboration is non-negotiable. I build a team of stylists, makeup, hair, models - sab ka input zaruri hai (everyone's input is essential). No one works solo here.
Projects I Take
My art direction is for shoots that want a strong story and a concept-driven photoshoot. I work on magazine editorials, brand campaigns, lookbooks, and personal art projects. If you want visuals with a point of view, I’m game.
Meet your Expert
Malavika Jayaram
13 connects in last 3 months
My Story
Hey, I’m Malavika. I split my time between Mumbai and Kochi, always chasing that next idea. For me, photography isn’t just about looking good – it’s about saying something, making you feel. I’m all about exploring stories, like how old glamour fades or how magazines shape us. Learned a lot at FAD International, surrounded by creative minds. Love the teamwork, from stylists to models. Seeing our vision in Elle India or PhotoVogue? That’s the real thrill.
My Work
Fashion Photography & Art Direction - I shoot conceptual fashion images and direct editorial projects for brands, designers, and magazines.
Conceptual Shoots & Dramatic Lighting - My style leans artistic, using dramatic lighting and storytelling through silhouettes and emotion.
35mm Film Fashion Shoots - Sometimes I use 35mm film to get that raw, textured vibe in my images.
Collaborative Creative Process - I work with stylists, makeup artists, and models – all about building a strong team vision.
Best Fit for Artistic Editorials - I vibe best with creatives who want bold, editorial-style photos built on strong concepts.
