About

Why I Do What I Do

Creating is at the heart of everything for me. Art direction isn't only about making things look pretty - it's about building a narrative. Each project starts with a concept, whether I'm exploring the idea of aristocracy fading away or how magazine photos shape who we become. If fashion's art, then every image should mean something.

How I Work

I handle the whole visual journey - from the first wild idea to the final shot. My process is about turning concepts into images people feel.

• I kick off with story. Sometimes it's "Chemical Reaction," where I use color and shape to show emotions. Other times, it's reimagining "Ophelia" as a symbol of strength.
• Style-wise, I lean towards experimental and avant-garde fashion imagery. Lighting and color set the mood - sometimes bold, sometimes soft, always intentional. Techniques? I mix it up: motion blur, fisheye, digital, 35mm film. Whatever fits the vibe.
• Collaboration is non-negotiable. I build a team of stylists, makeup, hair, models - sab ka input zaruri hai (everyone's input is essential). No one works solo here.

Projects I Take

My art direction is for shoots that want a strong story and a concept-driven photoshoot. I work on magazine editorials, brand campaigns, lookbooks, and personal art projects. If you want visuals with a point of view, I’m game.