Editorial and Fashion Makeup for Camera-Ready Looks
From high-fashion magazine covers to dynamic commercial campaigns, I create makeup that catches the light and tells a story. Explore a selection of my editorial work where we play with bold textures and that signature glow.
A red-hot look for Aaditi Pohankar in a stunning Ambika Lal gown. The makeup features a classic bold lip and defined eyes to match the high-fashion drama of the dress.
An elegant and strong look for Aaditi Pohankar. The makeup is sharp and defined, paired with a structural hairstyle to complement the Rocky Star top.
A moment of quiet elegance with Aaditi Pohankar. This look features a soft, smokey eye and a sculpted brow, paired with a vintage-inspired updo.
A high-fashion moment in black. This look for Aaditi Pohankar is all about understated glam with a focus on flawless skin and a defined, neutral eye.
A classic profile shot showcasing the clean lines of this makeup look on Aaditi Pohankar. The winged liner and sculpted hair create a timeless sense of glamour.
Creating a natural glam look for this contemporary festive piece by Limerick. The makeup was designed to be fresh and modern to match the floral lehenga.
A fun street-style shoot for the H&M x Anamika Khanna collection. The makeup was kept clean and chic to let the unique, logo-detailed outfit stand out.
A traditional bridal-inspired photoshoot. This look features dramatic eyes, a bold red lip, and glowing skin, perfect for a classic Indian bride.
Absolutely stunning ethnic look on model Khatija Iqbal. The makeup is soft and luminous, with a focus on warm tones and a gentle pink lip to complement the intricate white outfit.
A close-up on the soft glam makeup and beautiful traditional jhumkas. The golden hour lighting really makes the skin glow.
About Editorial & Fashion Shoots
Editorial makeup is about more than just looking good on camera; it is about holding up under harsh studio lighting and intense flash. I focus on skin prep that maintains a dewy, hydrated finish for hours, ensuring the makeup doesn't look flat or cakey, even when we are shooting for long, fast-paced days.
When you are working on a fashion shoot or an editorial campaign, the stakes are different. You need makeup that survives the heat of studio lights, constant touch-ups, and the critical eye of the camera lens. My approach to editorial work centers on texture and longevity.
The 'Glow' Factor
My signature style is all about skin that looks real but better. For shoots, this means creating a 'sticky base' that holds product in place while maintaining that fresh, hydrated look. I avoid heavy layering that can settle into fine lines under high-resolution cameras. Instead, I focus on targeted application—concealing where needed and highlighting the natural bone structure to bring out the features.
Working as a Team
I believe the best results come from a cohesive unit. I am used to working in high-pressure environments alongside stylists, photographers, and creative directors to ensure the look fits the brand's vision. Whether we are aiming for a soft, ethereal aesthetic for a bridal-inspired piece or a bold, graphic look for a high-fashion spread, I adjust my technique to match the mood of the shoot.
Why it Matters
When you see these photos, you are seeing a result of careful preparation and communication. We look at everything—the outfit fabric, the jewelry, the location lighting—to make sure the makeup complements, not competes with, the visuals. If you are looking for a makeup artist in Mumbai who understands the technical demands of a shoot and brings the right energy to the set, let's talk.
Snehha Rodricks
Hi, I’m Snehha. I’ve spent the last decade working on film sets and editorial shoots, constantly chasing that perfect, 'glowy' finish. My approach is collaborative and energetic because that's where the best work happens.
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