High-Fashion and Editorial Makeup Artistry
From magazine spreads to brand campaigns, I create makeup looks that stand out on camera and tell a story. Here is a look at my recent editorial and commercial projects.
An edgy look created for a portfolio session, featuring a dramatic smokey eye and contoured skin. The high top-knot hairstyle adds to the sharp, high-fashion aesthetic, perfect for making a bold statement.
A close-up of the high-glam makeup, showing the sharp winged eyeliner and perfectly blended skin. This style is ideal for fashion spreads where the makeup needs to be both flawless and expressive.
This full-look shot captures the complete edgy persona, combining the intense makeup with an all-black leather outfit. The hair is styled in a sleek top-knot to keep the focus on the model's expression and the powerful makeup.
This behind-the-scenes video shows a model in motion, highlighting how the soft glam makeup and bouncy hair translate on camera. The look features a subtle smokey eye and a glossy pink lip, creating a fresh and modern editorial feel.
A candid moment from an editorial shoot, showcasing a soft yet defined makeup look. I focused on creating a healthy glow with warm-toned eyeshadow and a natural lip color, paired with gentle waves in the hair for a relaxed but chic vibe.
The same look captured with a joyful expression, proving that editorial makeup can feel natural and enhance personality. The glowing skin and bright eyes are perfect for fashion stories that aim to be both aspirational and relatable.
A powerful pose from the same editorial set. The makeup is subtle enough to feel authentic, while the defined eyes and sculpted cheeks ensure the model's features are beautifully highlighted for the camera.
For this designer gown campaign, I created a wet-look hairstyle and dewy, reflective skin to complement the fluid elegance of the teal dress. The makeup features a glossy eye and a neutral lip, creating a sophisticated and modern evening look.
This look for a designer shoot features soft, romantic makeup with a focus on flawless skin and subtly defined eyes. Paired with a delicate updo, it enhances the intricate floral details of the garment without overpowering it.
A minimalist editorial look focusing on natural beauty. I enhanced the model's features with a very subtle makeup application and embraced her natural curls, creating a raw and authentic portrait.
About High-Fashion & Editorial
Editorial work demands a different level of precision compared to standard event makeup. Whether it is high-fashion, a magazine spread, or a commercial shoot, I focus on 4K-friendly skin prep and textures that catch the light perfectly. On set, I do not just apply makeup and leave; I stay on standby at the monitor for real-time touch-ups, managing flyaways and shine so the final frame is ready without needing excessive retouching.
My approach to editorial makeup is collaborative and highly technical. I understand that the makeup has to complement the designer's vision—whether it is a wet-look hairstyle for a gown campaign or a clean, no-makeup look for a lifestyle brand.
When you book me for an 8-hour commercial day, you are not just getting a makeup artist. You are getting a lead stylist supported by a dedicated assistant. This structure allows us to handle rapid look changes for volume shoots or e-commerce catalogs without slowing down the production schedule.
I utilize premium, high-definition products from brands like MAC and Bobbi Brown to ensure skin looks flawless under harsh studio lighting or direct sunlight. My goal is to create a visual statement that remains true to the creative concept of your project. If you have a specific mood board or a challenging avant-garde vision, let's connect and execute it efficiently.
Pooja Wasan
I’m Pooja, and I believe makeup is about amplifying your confidence, not just covering up. I lead a team of talented assistants to ensure every shoot runs on time and every look is camera-ready from the first take to the last.
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Explore my other services and specialized looks.
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