Fashion and Eyewear Photography: Cinematic Visual Stories
I build visual identities for fashion and eyewear brands, blending cinematic storytelling with high-end commercial precision.
A clean, sophisticated shot for an IDEE Eyewear campaign. Using a mirror creates a dual perspective, showcasing the sunglasses from multiple angles while adding depth and a touch of intrigue.
A men's eyewear shot for IDEE with a focus on modern, sleek design. The reflection in the background adds a layer to the composition, creating a moody and stylish portrait.
This image for IDEE Eyewear plays with reflections to create a captivating and slightly surreal effect. The styling and pose are designed to highlight the unique shape and color of the frames.
A striking studio portrait for IDEE Eyewear. The focus is entirely on the model's expression and the sharp, architectural design of the glasses, creating a clean and modern fashion statement.
The official campaign poster for IDEE Eyewear featuring Siddhant Chaturvedi. This composite image creates a larger-than-life, cinematic feel, positioning the brand with a sense of adventure and stardom.
A vibrant video for Truebrowns featuring Vartika Singh. The use of harsh sunlight and shadows creates a strong graphic quality that complements the bold patterns of the outfit.
A classic summer lifestyle shot for Otto Clothing with Mahesh Babu. The vintage convertible and beachside location create a relaxed, cool, and aspirational mood for the brand's summer collection.
Mahesh Babu for Otto Clothing, showcasing a casual denim look. This shot captures a cool, effortless vibe, perfect for a men's lifestyle and apparel brand.
An iconic, high-energy shot for a Lakmé campaign. This image uses frozen motion to capture a splash of red paint, creating a dynamic and unforgettable visual that merges color cosmetics with high fashion.
A conceptual fashion shoot where the model becomes a living work of art. The flowing colors and artistic set design transform a simple white dress into a canvas, creating a surreal and beautiful image.
About Fashion & Eyewear
For eyewear and fashion campaigns, I do not just shoot the product. I treat the frame or the fabric as a character in a larger narrative. Whether it is playing with reflections to add depth to glasses or using harsh natural light to make patterns pop, my goal is to give your brand a distinct visual language that resonates with your audience.
My process begins long before the camera comes out. I prefer to be involved in the creative direction from the start, as that is where we build the visual identity of your campaign. We spend time on mood boarding and strategy to ensure the lighting and styling align perfectly with your brand story.
For eyewear specifically, I often work with reflections and unconventional angles to bring out the frame design. When shooting apparel, I focus on fabric texture and movement. I utilize medium format digital capture, usually shooting with the Fujifilm GFX 100RF, to ensure the kind of resolution that stands up to billboard requirements.
I do not work in a silo. My process is a collective effort involving stylists, makeup artists, and production crews. We typically manage everything from high-profile celebrity talent to location scouting in and around Mumbai. If you are planning a lookbook or an advertising campaign, I am happy to discuss how we can adapt this approach to fit your specific vision.
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