About Commercial & Brand Filmmaking

What Drives My Films

I see filmmaking as more than just putting images together. For me, it's about chasing a feeling, finding the story in every frame. The camera is my way of seeing the world differently, and I try to keep things raw and honest - not just glossy for the sake of it.

My Approach: Story First

Doesn’t matter if I’m shooting in the middle of Mumbai’s chaos or inside a studio with perfect light, I’m always searching for the real story. I like catching those unfiltered moments - the ones that feel lived-in, not staged. Over the years, I’ve learned that simplicity is powerful. Making things look effortless is actually the hardest part.

What I Make With Brands

I work with brands to create films that actually mean something. Here’s what I usually do:

• Cinematic advertising campaigns for brands like Sparx, IDEE Eyewear, and Mia by Tanishq. Sometimes, I get to work with big names, which is fun but also challenging.
• Branded content storytelling that digs deeper than a regular ad. Like, showing the soul of a brand or telling a city’s superhero story for Fujifilm.
• Fashion film production where style and story mix together. I’ve done shoots for labels and magazines like GQ, building a whole vibe around the clothes.

How It Happens

I’m hands-on from the start, usually leading the creative direction for brands. But I never do it alone. My team is solid - DOPs, stylists, production folks, everyone brings something to the table. We handle everything from small studio shoots to big productions, in India and abroad. It’s always a team effort, and that’s what makes it work.