Ad Campaign Styling: Print & Digital
I build the visual narrative that makes your brand stand out. From tech giants to fashion retailers, I handle the styling so every frame hits the right energy for your print or digital campaign.
The same Loca Loka Tequila campaign with Rana Daggubati, this time in black and white. The lack of color emphasizes the textures of the denim jacket and beanie, creating a gritty, timeless feel.
A more playful shot from the Loca Loka campaign in Vegas. Rana Daggubati's relaxed pose and peace sign bring a fun energy, showing the versatility of the styled look.
Up in the air for a KFC campaign with Vijay Deverakonda. The styling is simple and dark to make the iconic red KFC bucket pop, keeping the focus entirely on the product.
The hero shot from the KFC hot air balloon campaign. Vijay Deverakonda's look is understated, allowing the grand scale of the scene and the "Taste the Epic" branding to take center stage.
It's all about the bite. A close-up shot for the KFC campaign with Vijay Deverakonda, where the simple black shirt and beanie keep the focus on him enjoying the product.
A vibrant, playful campaign for Fastrack with Vijay Deverakonda. I styled him in a colorful Dhruv Kapoor jacket and parachute pants to match the "Seriously Playful" and "#BeBoth" themes of the watch brand.
A powerful, dramatic shot of Shubman Gill for Engage by ITC. This black and white photo captures the intensity of a batsman in action, with the simple, classic cricket whites providing a timeless feel.
Styling Suryakumar Yadav for a Reebok campaign. The look is focused on performance, with athletic wear that highlights the new shoe model against a backdrop of shoeboxes, creating a strong visual story.
A clean, direct-to-camera shot for a Reebok campaign with Suryakumar Yadav. He's styled in a simple red and black jacket, pointing to the shoe, making the product the hero of the image.
A digital campaign creative for Bajaj Allianz Life Insurance with Shubman Gill. The styling is clean and athletic, using the blue of his jersey to tie into the brand's corporate colors.
About Ad Campaign Styling: Print & Digital
When I step on set, the clothes are just the starting point. My focus is on the logistics that actually make or break a commercial shoot: managing wardrobe continuity across multiple takes, ensuring the talent is comfortable in the vanity van, and handling quick fixes like steaming and stain removal so the director gets the perfect frame without a single second wasted on wardrobe malfunctions.
Commercial campaigns in India, whether for print or digital, require a different mindset than red carpet styling. It is not just about making someone look good; it is about brand alignment and visual storytelling that translates across screens and billboards.
My process begins long before the shoot day. We start with pre-production meetings (PPMs) to analyze brand guidelines and conceptualize mood boards. I don't just source pieces; I ensure we have hero looks and backup options ready, complete with custom alterations for movement.
On the day of the shoot, my team and I act as a safety net for production. We manage the entire wardrobe flow, including professional steaming and ironing on set, and handle continuous monitoring to ensure every look stays consistent through long 12-hour shifts. I also manage the logistics, which includes the pickup and return of all garments, so you don't have to worry about the operational side of the wardrobe department. Whether it is a high-energy TVC for a brand like Thums Up or a clean, athletic look for a sports campaign, I ensure the visual identity is tight, professional, and on-brand.
Harmann Kaur
I'm Harman. Most people know me for my work with stars like Rana Daggubati and Vijay Deverakonda, but my real kick is building the visual story for big-budget campaigns. I treat every shoot like a film production, focusing on meticulous prep, smooth on-set operations, and keeping the energy high.
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