Featured Celebrity Styling and Editorial Work
A glimpse into my favourite narrative-driven campaigns and celebrity styling moments. It’s all about capturing that confident, unbothered energy.
Crafting the cover look for Siddhant Chaturvedi's feature in HT Brunch. This shot is all about capturing that effortless, cool energy with a relaxed fit and statement sunglasses, perfect for a modern editorial.
A glimpse into the moody and sophisticated world we created for YSL. This video campaign with Abhishek Sharma was about using shadow and light to highlight a sleek, all-black look that feels both timeless and modern.
Action styling for Vijay Deverakonda's Thums Up campaign. We designed this custom black and red leather biker suit to create a powerful, heroic silhouette that stands out in high-energy sequences.
For high-fashion moments, it's all about the details. I styled Shubman Gill in this incredible Rohit Gandhi and Rahul Khanna jacket with intricate fringe and beadwork, creating a look that's both sharp and dynamic.
Styling a major campaign for a leading fashion destination like Ajio with Rana Daggubati. The goal was to create an accessible yet stylish look, pairing a classic denim jacket with a pop of color to reflect the brand's bold energy.
A classic, sophisticated portrait of Vijay Deverakonda for Lifestyle Asia. Here, I focused on clean lines and rich textures with a Zegna grey coat and turtleneck, proving that powerful styling is often about quiet confidence.
Bringing together a team of cricket superstars for a Dream11 commercial. My job was to ensure each player's individual style came through while maintaining a cohesive, sporty look for the brand campaign.
Creating a vibe for a lifestyle brand campaign with Rana Daggubati for Loca Loka Tequila. This shot captures a cool, urban energy against the Vegas lights, with a custom denim jacket that tells its own story.
About Featured
Whether I’m dressing a cricketer for a high-energy ad or styling a magazine cover, the goal is always the same: ensuring the clothes don’t wear the person. It’s about fitting the narrative, not just the measurements. My team and I handle the heavy lifting, from sourcing specific textures to managing on-set continuity, so you only see the final, effortless look on screen.
My approach to styling is about more than just trends. It is about understanding the brand, the person, and the story we are trying to tell. When working on commercial campaigns for brands like YSL, Ajio, or Dream11, I analyze the visual identity first. We don't just pick outfits; we create a silhouette that commands attention.
The Process
Behind every shot you see here, there is a technical process. From the initial moodboard and color palette consultation to the final fitting session, my team and I (including my senior styling assistants) ensure that the wardrobe flow is seamless. On set, we manage everything from industrial steaming to quick-change alterations, ensuring the talent looks sharp whether they are in front of the camera for a TVC or a static print campaign.
Celebrity & Editorial Focus
Styling for personalities like Vijay Deverakonda or Rana Daggubati requires a balance between their personal brand and the project requirements. I focus on finding that 'hack'—the specific color or cut—that makes the talent pop on camera. Whether it is a moody, monochromatic look for a fragrance campaign or a high-octane biker suit for a brand commercial, the styling must feel authentic to the wearer. My work has appeared in publications like GQ India, ELLE, and Filmfare, where the focus is on storytelling through fashion. If you are looking for styling that goes beyond the basics to build a compelling visual narrative, let’s talk about your next project.
Harmann Kaur
I’m Harman, and I believe style is about weaving a narrative. When I’m not styling stars like Rana Daggubati or Vijay Deverakonda for red carpets and commercials, I’m helping clients find their own confident energy. No stiff poses here, just looks that tell your story.
Looking for a specific styling look?
Type in a service or style you are interested in.
More from Commercial & Editorial Styling by Harmann Kaur
More services by Harmann Kaur