Major Brand Campaigns and Commercial Production
Big productions require more than just a camera. I lead campaigns from concept to delivery, ensuring your brand story hits hard on billboards and digital screens alike.
This is a fast-paced reel we produced for the Myntra FWD social media launch. The video combines quick cuts, energetic movement, and a 'Digiscape' theme to create content that feels native to platforms like Instagram and captures the trend-setting vibe of the brand.
We created this 'Soft Boy Core' reel for Myntra FWD to tap into modern masculinity trends. The video showcases a specific aesthetic through curated styling and a relaxed, confident vibe, designed to resonate directly with a Gen-Z audience on social media.
An outtake from the Myntra FWD campaign, this shot captures the spontaneous and vibrant energy of youth fashion. The bright, sunlit background and expressive pose create a fresh, trend-setting image perfect for a Gen-Z brand.
Another look from the Myntra FWD shoot, focusing on texture and form. The combination of a metallic knit top and silver pants is highlighted with strong sunlight, creating a futuristic and high-fashion editorial look.
This black and white shot from the Myntra FWD campaign demonstrates my artistic versatility. Stripping away color allows the focus to fall on the model's form, the dramatic shadows, and the raw, rebellious energy of the composition.
This composite shows the real-world impact of our campaign for Lotus Herbals. You can see how the visuals were adapted across multiple platforms, from e-commerce banners and app interfaces to a large-scale outdoor billboard, ensuring brand consistency everywhere.
Here are two key visuals from the Lotus Herbals sunscreen campaign. The images are designed for digital use, combining a beauty shot with product application and graphic overlays that clearly communicate the sunscreen's key benefits to the customer.
A second key visual from the ACWO campaign featuring Sunil Chhetri. This shot uses a darker, more intimate lighting setup to create a different mood, presenting the product and its brand ambassador as a 'Legendary Duo'.
A powerful monochrome portrait of Sunil Chhetri taken during the ACWO shoot. This image strips everything back to focus on pure intensity and emotion, showcasing a different, more artistic side to a commercial project.
This graphic collage was created for an activewear brand campaign. It combines multiple dynamic shots of models in athletic poses, using bold typography to convey a message of movement, strength, and empowerment in a single, impactful visual.
About Major Brand Campaigns
When we are on set for a major brand campaign, there is no guesswork. I use a tethered workflow, so you see the high-res output on a laptop monitor in real-time, reviewing lighting and angles as we shoot. It cuts down on post-production back-and-forth because we nail the hero frames before the lighting rig even moves.
Running a full-scale campaign is about managing a flow of moving parts. My approach blends artistic vision with technical rigor. For commercial work, I shoot with the Fujifilm GFX 100, bringing 102MP medium-format detail to the table. This ensures your visuals hold up whether they are printed on a massive city billboard or viewed on a mobile screen.
My crew setup is designed for pace. We include a dedicated digi-tech for real-time file management and lighting assistants who know how to handle complex strobes and outdoor scrims. We do not hope for the perfect shot, we engineer it.
If you are planning an 8-hour production shift, we start with a clear pre-production plan. We cover 8-10 looks efficiently, moving from setup to setup without losing momentum. I have led productions for clients like Myntra and Lotus Herbals, navigating everything from agency-led briefs to direct brand collaborations. If your project demands high-energy reels alongside still photography, my team is fully equipped to handle hybrid production days, capturing both formats concurrently to keep your brand voice consistent across platforms.
Shikhar Shukla
I am not here to just take photos, I am here to build campaigns that actually make a dent. Whether it is a high-energy fashion editorial or a clean product shoot, I am obsessed with the energy we bring to the set and the clarity we get in the final files.
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