Celebrity & Film Styling
Available across Bengaluru
I design and style custom looks for film and TV stars, handling everything from concept to fitting, so each outfit matches the character and event perfectly.
Pricing Guide
Red Carpet & Awards Night Couture
Core Garment Construction
- Bespoke Silhouettes: Custom creation of floor-length Mermaid, A-line, or Ballgowns using premium raw silk, imported tulle, or heavy satin.
- Intricate Handcrafting: Signature Arulaa embellishments including heavy Zardosi, Aari work, sequin clusters, or specialized fabric painting (like the 'painted red roses' concept).
- Structural Engineering: Integration of heavy can-can netting for volume, horsehair braid for rigid hem structure, and built-in corsetry for a flawless fit without separate shapewear.
Design & Styling
- Thematic Conceptualization: One-on-one consultation to design a look based on specific themes (e.g., 'Villain Elegance' or 'Romance') or event requirements.
- Personalized Fittings: Minimum 2 studio trials to ensure the drape and fit are camera-ready from every angle.
- Full Look Curation: Expert guidance on hair, makeup, and accessory pairing to complete the red carpet aesthetic.
On-Screen & Song Sequence Wardrobe
Costume Design & Execution
- Narrative Based Design: Creating outfits that align with character arcs or song themes, from 'Village Belle' to 'Modern Corporate'.
- Camera-Optimized Fabrics: Materials specifically tested for lighting interaction to avoid strobing, treated with silicone softeners for actor comfort during long shoots.
- Rapid Prototyping: Creation of initial muslin fits for director or choreographer approval before cutting the final fabric.
- Action-Ready Tailoring: Reinforced stitching and gussets in armholes and crotch areas to withstand dance movements or stunts.
Concierge Styling
- Express Turnaround: Capability to execute complex looks within 72 hours for urgent schedules.
- On-Set Support: Coordination availability for final tucks and pinning right before the camera rolls.
Promotional Event & Fusion Styling
The Statement Piece
- Signature Designer Blouse: A fully customized blouse featuring heavy Maggam or embroidery work on sleeves and back as the outfit's focal point.
- Concept Draping: Pre-pleated or concept sarees with zip-up mechanisms that eliminate manual draping while ensuring a slimming silhouette.
- Fusion Elements: Modern cuts like one-shoulder necklines, thigh-high slits in saree skirts, or belt additions to update traditional wear.
Styling & Finish
- Color Theory Application: Selection of photogenic shades (monochromes or high-contrast) specifically chosen to pop on social media feeds.
- Accessories Styling: Curation of belts, waistbands (Vaddanam), or brooches to elevate the final look.
About Celebrity & Film Styling
I believe every outfit tells a story, especially in the world of films and red carpet events. For me, styling isn't just about clothes - it’s about building a character or making a star feel like themselves, whether on screen or at an award function.
What I Do
- I design and style looks for Sandalwood industry stars, from movie costumes to TV show wardrobes and those big red carpet moments.
- My process starts with understanding the character or celebrity’s vibe. I work closely with directors, actors, and sometimes even use a personal item - adanna itkondu (using that) - as inspiration for the whole look.
- For TV and film, I focus on custom film costume creation, making sure every detail fits the story. Sometimes it’s minimal, sometimes it’s all-out glam.
- Red carpet outfit design for events like IIFA Utsavam and Zee Kutumba Awards – statement pieces that turn heads, but also let the celebrity feel comfortable and confident.
How I Work
- Most pieces are completely bespoke, from sourcing the right fabric to intricate handwork and custom embellishments.
- I handle fittings myself, making sure the fit and fall are perfect. Even if a client says, “thumba heavy work beda, minimal aagirli” (don’t want heavy work, keep it minimal), I adapt to their needs.
- Tight deadlines? No problem. I’ve done prototype costumes in just a few days when needed.
My Style Range
- For him: statement suits, kurtas with a twist, sharp blazers (even “villain style”).
- For her: red carpet gowns, power suits, concept sarees, fusion outfits.
- Every project is a collaboration – working with the celeb, director, makeup, and hair artists to get a complete look.
Styling is about trust and teamwork. I love the whole journey, from first idea to that final, memorable look.
Meet your Expert
Arulaa by Rashmi Anoop Rao
959 connects in last 3 months
My Story
Hey, Rashmi here from Arulaa. Sarees, blouses, every piece we make has some story behind it - not just fabric, but memories stitched in. Sometimes it’s a bride’s muhurtham, sometimes an actor’s big day. I once made a pallu work matching a client’s golden brooch, she went mad with happiness! (Aagide, she was so thrilled!) Ten years with some clients, that’s the best part. From Bangalore to UAE, it’s about heart and craft, always.
My Work
Handcrafted Custom Outfits for All - We create bespoke couture for men, women, and kids - bridal blouses, sarees, kurtas, suits, shipped worldwide.
Jewelry-Inspired and Collaborative Designs - You bring an idea or even a brooch, we build around it. Minimal, rich, whatever you want, we listen.
New Age Embroidery on Kancheevaram Sarees - Love mixing techniques like bracket work, descending work, and tulle net for unique, modern traditional wear.
Styling for Brides and Celebrities - Outfits for Kannada film stars and brides in Mandya, Mysore - always subtle, classy, and story-driven.
