Signature Couture and Celebrity Looks by Arulaa
Explore our standout creations, from red carpet gowns to custom celebrity wardrobes, where every stitch tells a personal story.
This is what I call a statement look. I designed this 'Milan Rougè' satin gown for the gorgeous Reeshma Nanaiah. The goal was a modern, head-turning red carpet dress with a daring thigh-high slit and an elegant one-shoulder neckline that feels both powerful and effortlessly glamorous.
For director Tharun Sudhir's appearance on the 'Mahanati' TV show, we went with a 'Love & Romance' theme. I designed this custom white three-piece suit and then we hand-painted red roses directly onto the fabric, creating a truly one-of-a-kind piece of wearable art.
For Sonal Monteiro's wedding, every detail mattered. I designed this heavily embroidered bridal blouse to be the centerpiece of her look. The intricate zardosi work and traditional motifs were crafted to complement her Kanchipuram saree, creating a timeless South Indian bridal ensemble.
This handcrafted wedding suit is a testament to my love for detail. I designed this for a groom who wanted something powerful and unique. The deep navy fabric is the perfect canvas for the custom zardosi embroidery of a roaring lion, which flows from the shoulder down the sleeve.
There is no greater compliment than a client's trust. Here is the lovely Sonal Monteiro sharing her experience. As she says, "my whole closet actually is completely Arulaa," which is a relationship I cherish and have built over many years and many special outfits.
A proud moment on the IIFA Utsavam stage. I styled this coordinated look for Tharun Sudhir and Sonal Monteiro as they accepted their award. It's always special to see my creations become part of such a memorable achievement for my clients.
The magic is in the making. This is a glimpse into a fitting session with actor Amogh. I'm adjusting the fall of a custom linen jacket with appliqué details. This hands-on process is crucial to ensure the final fit is perfect and the client feels amazing in the outfit.
About this collection
When you visit my studio in Vijayanagar, we don't just take measurements; we build a story together. Whether it is hand-painting roses on a suit for a specific theme or crafting a gown to fit a red-carpet moment, I handle the fittings myself to ensure the fall and fit are perfect. It is about creating an outfit that is not just beautiful to look at, but feels like a second skin.
My design process is driven by the specific needs of the wearer, whether they are walking a red carpet, performing on set, or celebrating a wedding. Every piece I create, from intricate bridal blouses to sharp men's blazers, begins with a conversation about what the client wants to convey.
I focus on technical precision to match the visual impact. This means using camera-tested fabrics for on-screen costumes, or complex zardosi work for bridal wear that remains comfortable for hours. I often mix modern techniques like tulle net and silicone softening with traditional embroidery styles to keep the garments lightweight yet impactful.
My studio in RPC Layout, Vijayanagar, is where these ideas come to life. I personally oversee every stage, from sketching and fabric selection to the final fitting. If you have an idea, a specific color palette in mind, or even a personal item like a brooch you want to incorporate, I am here to help you turn that vision into reality. My goal is to ensure you feel confident and comfortable, regardless of the occasion.
Arulaa by Rashmi Anoop Rao
Hi, I am Rashmi. For me, design is not just about fabric; it is about the memories stitched into every piece. Whether I am crafting a red carpet look for a star or a bridal blouse you will cherish for a decade, I pour my heart into getting the details exactly right.
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