Behind the Seams: The Custom Design Process
Step inside our studio to see how we turn initial concepts into finished garments through sketching, fabric selection, and hands-on fittings.
This is where the magic begins. Here, my team and I are hand-painting the floral design onto Tharun Sudhir's blazer for 'Mahanati'. This level of hands-on customization is what makes our pieces unique.
A glimpse into my fitting process. Here I am with Tharun Sudhir and Sonal Monteiro, making sure their outfits for a 'Mahanati' episode are perfect. I handle fittings myself to ensure the fall and fit are exactly right.
A fitting session for Reeshma Nanaiah's concept saree. This is a crucial stage where we check the drape, the fit of the blouse, and make any final adjustments to ensure she feels comfortable and confident on the red carpet.
This shows the rapid prototyping process for the TV serial 'Karna'. We had to create multiple costume options in less than three days. This involved quick fabric and color approvals, fittings, and revisions to meet the tight deadline.
The fitting for Kaavya Sha's red fusion gown. We are checking the placement of the draped sequin fabric and the fit of the corset top. It's a collaborative process to get the look just right.
A fitting session with actress Sanjanaa Anand for her black promotional gown. I am adjusting the embellished neckline to ensure it sits perfectly. These final touches are what make the look flawless.
Fittings for the show 'Karna' with actress Bhavya Gowda. Even for a simple pink salwar suit, the fit is everything. I'm checking the sleeves and the overall silhouette to ensure it looks great on camera.
About this collection
The real magic happens during the fittings, not just the sketching. I personally handle every trial session to adjust corsetry, horsehair braids, and can-can volumes so the garment moves perfectly with your body. This isn't just about taking measurements; it is about ensuring the fabric interacts with light and your natural movement, so you feel confident rather than restricted by the outfit.
Every piece we make starts with a conversation. Whether we are sketching a concept for a film character or detailing a bridal blouse, the process is built on collaboration.
From Sketch to Fabric
We believe in understanding the story before we touch the scissors. For our red carpet projects, this often involves rapid prototyping. We create muslin fits within 72 hours to test proportions and silhouettes before we cut into the final fabric. This speed allows us to accommodate urgent schedules for awards nights or TV shoots without compromising on quality.
The Human Touch
Our signature is the handwork. You will see us hand-painting motifs—like the delicate rose patterns on suits or 'diya' designs for festival wear—directly onto the fabric. This adds a layer of depth that machine embroidery simply cannot replicate.
Perfecting the Fit
We pay attention to technical details that most people overlook. We incorporate built-in corsetry for structural support and use silicone softeners on camera-tested fabrics so our actors and brides remain comfortable for hours. If you need a specific look, we work with you to choose the right materials—from raw silk to imported tulle—that suit your event and your budget.
Whether you are looking for a sharp suit or a concept saree, our studio in Vijayanagar is the place where these ideas take shape. We invite you to bring your inspiration, even if it is just a brooch or a color theme, and we will build the design around it.
Arulaa by Rashmi Anoop Rao
I am Rashmi from Arulaa. I believe every piece of fabric holds a story waiting to be shaped. My process is deeply collaborative—we work together from the first rough sketch to the final fitting to ensure the outfit feels like a second skin.
Looking for something specific?
Search through our portfolio to find your style.
More from Celebrity & Film Styling by Arulaa by Rashmi Anoop Rao