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My Featured Styling & Creative Direction

byAanchal RaiIn-person across Delhi NCR & at her studio in Lado SaraiStarts from₹5,500 per sessionView full gallery

My work isn't just about clothes; it's about visual storytelling. Whether I'm directing a campaign with Zeenat Aman or hacking an old dress into a new silhouette, I'm all about keeping it raw, real, and 'exclusively me'.

This magazine cover shoot with the iconic Zeenat Aman for Be Beautiful was a dream project. It shows my ability to create powerful, authentic, and bold looks for high-profile clients, capturing their true essence.

Watch me bring one of my old NIFT graduation project pieces back to life. This is what I love to do: get creative with what you already have, using DIY hacks and unique accessories to completely transform a garment.

I’m all about making your wardrobe versatile. Here’s how I styled one simple gold slip dress for a casual day, a formal event, and even a shaadi look, proving you don't need a lot of clothes to have a lot of options.

A glimpse into my festive lookbook, this modern silver sari look is all about making a statement while feeling comfortable. I help clients find unique pieces from homegrown labels that break the mold of traditional festive wear.

Here's a look behind the scenes of a commercial I styled for Amazon Alexa, featuring the incredible Zeenat Aman. My work involves understanding the client's vision and bringing it to life, ensuring the styling tells the right story.

Don't throw away that old dress just yet. In this video, I take my scissors to a simple white dress and, with a little help from my master ji, turn it into a chic new halter outfit. This is the core of my wardrobe renewal service.

This shot is from a campaign I styled and creatively directed for Ratalove, a brand that champions craftswomanship. I love collaborating with homegrown labels to create vibrant, artistic visuals that celebrate their unique products.

A heartfelt chat with my mom about the challenges women of her generation face with fashion. This conversation highlights my approach to personal styling: it's for every age, every body type, and is built on empathy and understanding.

About Featured

If you see a look you like here, know that it's built from a conversation, not just a mood board. My work—whether it's managing a commercial campaign or turning a piece from your graduation project into something wearable—is about finding the 'you' in the outfit. I work out of my Lado Sarai studio and across Delhi, so if you're ready to stop dressing for trends and start dressing for yourself, let's talk.

Styled for Zeenat Aman and homegrown brands. — Approved by the tribe
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Aanchal Rai

In-person across Delhi NCR & at her studio in Lado SaraiStarts from ₹5,500 per session

I'm Aanchal, and I’m in the business of people. I grew up in fauji cantts with zero screens, so my approach to fashion is grounded, sustainable, and totally anti-trend.

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This is me in a nutshell. A stylist, a creative, a tech enthusiast, and a boss babe, all boxed up and ready to bring your fashion story to life. This captures my entire philosophy: dream it, wear it, and own it.8
A glimpse into a campaign I styled and directed. I love creating a whole vibe, not just an outfit. Here, I blended retro-inspired streetwear for both men and women to tell a cohesive brand story.
Here's where fashion meets the future. Using AI, I conceptualized this 'Soft Power' suit, a lavender ensemble that redefines modern elegance for women. This is how I explore and visualize cutting-edge style ideas for my clients.
This is from a commercial shoot I styled for Myntra. The goal was to create a fun, youthful, and energetic look that's instantly shoppable. I specialize in creating these vibrant e-commerce images that help brands connect with their audience.

Featured Fashion Styling and Creative Concept Work

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NishthaStyling available in Delhi NCR, Bengaluru & Online
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It was an absolute honour to be part of this powerful campaign for Mia by Tanishq. I worked with the fashion team to style para-athlete Sheetal Devi, ensuring the look was both inspiring and aligned with the brand's message.
For this fashion campaign, I styled an elegant, modern ethnic look. The flowing emerald green fabric and intricate beaded blouse highlight my expertise in creating dramatic and memorable visuals for contemporary Indian wear brands.
This shot is from a streetwear campaign where I created a relaxed, urban look. The styling focuses on coordinating graphic tees and casual shorts, accessorized with a skateboard to capture an authentic, youthful energy for the brand.

My Featured Work: Fashion Styling and Creative Direction

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Jessica JainAvailable for shoots across Delhi NCR
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A powerful shot from an editorial denim series I directed. The goal was to create a bold, high-fashion look using everyday materials. I focused on a wet-hair look, a statement leather corset, and a pearl-studded denim jacket to blend raw texture with a touch of glamour.
I had a great time styling Kartik Aaryan for a Bombay Times feature promoting his movie. We went for a relaxed yet sharp look with an open white shirt and classic trousers, creating an effortless and approachable vibe for the shoot.

Featured Fashion Styling & Creative Direction

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Khushi KarwaAvailable for shoots in Mumbai, Jaipur, and Delhi NCR
For this couple's reception in Australia, we went for a timeless red and black theme. I styled the bride in a dramatic, sculptural Gaurav Gupta gown and the groom in a dapper Shantanu Nikhil ensemble to create a look that was both classic and unforgettable.8
This is a frame from a campaign I styled for an Indian couture brand. My goal was to create a dreamy, cohesive story with rich textures and soft silhouettes, showcasing three distinct but related looks for a bridesmaid collection.
My first magazine editorial was an incredible experience in pushing creative boundaries. This collage captures the avant-garde concepts, androgynous looks, and dramatic styling that I love to bring to high-fashion shoots.

Featured Styling & Campaign Highlights

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Tanisha GuptaTravels for shoots across Delhi NCR and India
This shot captures the pure, chaotic joy I love to create on set. For this lifestyle shoot, we embraced a 'granny-core' theme with cocktails and poker, resulting in vibrant, story-rich visuals that feel alive and authentic.8
For this Indian fashion campaign, I focused on creating a look of modern royalty. The styling pairs a contemporary printed blazer with a metallic, flowing kaftan, showcasing how traditional textiles can be worn with a sharp, elegant edge.
A classic, clean shot from a campaign celebrating diversity and inclusivity. My styling for this iconic brand focused on a minimalist, 90s-inspired aesthetic, letting the timeless appeal of denim and classic underwear speak for itself.

Featured Styling & Creative Direction Portfolio

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Parul GaubaTakes projects across Delhi NCR; travels pan-India for shoots
Styling the cover of Fortune India with the incredible leaders of Netflix India was a career milestone. I crafted these powerful, coordinated red and maroon pantsuits to reflect their authority and the bold impact of their brand. This is what corporate power-dressing looks like.7
A close-up of the look I created for Anushka Sen at the Cannes Film Festival. The concept was inspired by an iced cortado for a Nespresso event, blending earthy tones with intricate details like these statement floral earrings and a sleek ponytail for a chic, international red carpet appearance.
A heartwarming moment from the Tanishq Valentine's campaign featuring soulmates Rajkummar Rao and Patralekhaa. I styled them in comfortable, elegant loungewear to create a feeling of authentic connection, letting their chemistry and the beautiful jewelry shine.

Featured Styling & Creative Direction

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KayalOnline consulting available; Travels across India & Studio in Santacruz West, Mumbai

More from Personal Styling & Wardrobe Transformation by Aanchal Rai

Celebrity & Brand CollaborationsGiving Old Clothes New LifeOne Piece, Many WaysModern Festive & Shaadi StyleThe Power of AccessoriesMy Personal Style Diary'The Shop': A Curation of Homegrown Brands

More services by Aanchal Rai

Campaign Creative Direction & Production
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