My Featured Styling & Creative Direction
My work isn't just about clothes; it's about visual storytelling. Whether I'm directing a campaign with Zeenat Aman or hacking an old dress into a new silhouette, I'm all about keeping it raw, real, and 'exclusively me'.
This magazine cover shoot with the iconic Zeenat Aman for Be Beautiful was a dream project. It shows my ability to create powerful, authentic, and bold looks for high-profile clients, capturing their true essence.
Watch me bring one of my old NIFT graduation project pieces back to life. This is what I love to do: get creative with what you already have, using DIY hacks and unique accessories to completely transform a garment.
I’m all about making your wardrobe versatile. Here’s how I styled one simple gold slip dress for a casual day, a formal event, and even a shaadi look, proving you don't need a lot of clothes to have a lot of options.
A glimpse into my festive lookbook, this modern silver sari look is all about making a statement while feeling comfortable. I help clients find unique pieces from homegrown labels that break the mold of traditional festive wear.
Here's a look behind the scenes of a commercial I styled for Amazon Alexa, featuring the incredible Zeenat Aman. My work involves understanding the client's vision and bringing it to life, ensuring the styling tells the right story.
Don't throw away that old dress just yet. In this video, I take my scissors to a simple white dress and, with a little help from my master ji, turn it into a chic new halter outfit. This is the core of my wardrobe renewal service.
This shot is from a campaign I styled and creatively directed for Ratalove, a brand that champions craftswomanship. I love collaborating with homegrown labels to create vibrant, artistic visuals that celebrate their unique products.
A heartfelt chat with my mom about the challenges women of her generation face with fashion. This conversation highlights my approach to personal styling: it's for every age, every body type, and is built on empathy and understanding.
About Featured
If you see a look you like here, know that it's built from a conversation, not just a mood board. My work—whether it's managing a commercial campaign or turning a piece from your graduation project into something wearable—is about finding the 'you' in the outfit. I work out of my Lado Sarai studio and across Delhi, so if you're ready to stop dressing for trends and start dressing for yourself, let's talk.
My journey started at NIFT Delhi, knee-deep in knitwear and jury stress. Back then, I didn't know I’d be styling legends like Zeenat Aman or running my own studio, but I did know one thing: fashion is only fun when it’s personal.
Why my approach is different
I'm not here to tell you what's trending. I’m here to help you dig through what you already own, find the hidden gems, and fix what’s not quite right. Whether we are doing a closet audit in your home in South Delhi or collaborating on a commercial shoot, the goal is the same: authenticity.
What I offer
- Creative Direction: I handle end-to-end production for brands and individuals, ensuring your visual story hits home.
- Wardrobe Makeovers: I love a bit of 'jugaad' magic. If you have an old dress that needs a halter neck or a vintage piece that needs a second life, my scissors and master ji are ready.
- Personal Style Consulting: We skip the generic advice. We analyze your lifestyle, body type, and color palette to build a look that actually makes sense for your daily life.
Fashion should be fun, not wasteful. If you're looking for someone to help you navigate your style—from festive shaadi looks to daily wear—I’m available at my studio or at your doorstep in Delhi NCR. Let's make your wardrobe work for you, not the other way around.
Aanchal Rai
I'm Aanchal, and I’m in the business of people. I grew up in fauji cantts with zero screens, so my approach to fashion is grounded, sustainable, and totally anti-trend.
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