Celebrity & Brand Styling Campaigns
From editorial shoots with iconic faces like Zeenat Aman to visual storytelling for homegrown Indian labels, I build narratives that stay true to the brand's soul.
A classic retro-glam look for Zeenat Aman, featuring a white jumpsuit and a faux fur coat. This shot captures the timeless elegance and star power that I aimed to highlight through the styling.
For this look, I styled Zeenat Aman in a printed co-ord set from Yavi, creating an earthy and artistic vibe. It shows how I blend contemporary Indian design with a celebrity's personal brand.
A close-up of a styling look for Zeenat Aman, featuring a beautiful pink overlay from Studio Medium. The focus here was on texture, color, and statement jewelry to create a sophisticated and modern portrait.
A behind-the-scenes glimpse of the wardrobe for the Amazon Alexa shoot. This shows the actual pieces, a striped vest over a pink shirt, before they came to life on set.
On set, making final adjustments for Zeenat Aman's look. This is where the magic happens, ensuring every detail of the outfit is perfect for the camera.
A shot from a campaign I styled and art directed for W for Woman's 'Folksong' collection. The goal was to create a serene, grounded mood that reflects the brand's connection to Indian crafts.
An artistic shot from the 'Folksong' campaign, using natural dyes to tell a story about craft and sisterhood. My role extends beyond just clothes to creating a compelling visual narrative.
Two models showcasing different prints and styles from the 'Folksong' collection. This demonstrates my ability to style multiple looks that are cohesive yet individually distinct within a single campaign.
This look for the 'Folksong' campaign features an elegant white embroidered kurta set. The styling is minimal and clean to let the craftsmanship of the garment shine.
Another look from the W for Woman campaign, focusing on earthy tones and traditional prints. I work to create scenes that feel authentic and tell a story about the clothing.
About Celebrity & Brand Collaborations
When brands approach me, they have the product but often lack the narrative. I don’t just style; I build the entire visual language for the campaign. From mood boards to set design, I handle the nitty-gritty so the final shot feels authentic, not forced.
My process is deeply rooted in my NIFT days—I don't just look at how an outfit sits on a model; I look at construction, fabric drape, and how the light hits the texture. When I collaborated with Zeenat Aman for Be Beautiful, the goal wasn't just to make her look good. It was about honoring her history while giving her a fresh, modern edge. That meant coordinating with various labels, briefing the makeup team, and being on set to adjust every single pleat until it was perfect.
For brand campaigns like Folksong by W for Woman, I treat the work as art direction, not just wardrobe curation. We didn't just showcase clothes; we created a mood centered around Indian craftsmanship and sisterhood. If you are a brand, I function as an extension of your creative team. We start with your vision, strip away the fluff, and build a look that tells your specific story. Whether it is a studio shoot or an on-location campaign, I manage the logistics, the styling, and the creative direction. It is a lot of effort, but seeing the final frame come together? That is the reward.
Aanchal Rai
I’m Aanchal. I don't chase trends; I prefer building visual stories that actually stick. From my NIFT roots to working on set with legends, I’ve learned that the best style comes from clear communication and a little bit of hard work behind the scenes.
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