Campaign Creative Direction & Production
Available across India
I handle everything for brand campaigns—from creative direction and styling to set design and production—using my own studio or on location, so you get a complete shoot managed by me from start to finish.
Pricing Guide
Studio Lookbook Production
Core Production Team
- Creative Director & Stylist: On-set direction, mood boarding, and styling for up to 12 looks.
- Photographer: 1 dedicated fashion photographer for an 8-hour shift.
- Model: 1 professional agency model (Mid-tier) suitable for the brand.
- Hair & Makeup: 1 artist for look changes and touch-ups.
Studio & Infrastructure
- Venue: Access to the 1800 sq ft Lado Sarai studio including furniture, props, and backdrops.
- Setup: Studio strobe lighting or natural light setup.
- Amenities: Steamers, racks, changing area, and catering for the crew and client (up to 2 pax).
Deliverables
- Images: 25-30 high-resolution images with color correction and basic retouching.
- Timeline: First draft provided within 5-7 working days.
- Rights: 1-year digital usage rights for social media, website, and marketplaces.
Signature Campaign with Video & Set Design
Concept & Set Design
- Visual Strategy: Bespoke concept development and art direction.
- Set Fabrication: Custom set building within the studio (e.g., indoor garden, industrial setup) including material and labor costs.
- Styling: Complete curation including sourcing of peripheral accessories like footwear and jewelry.
Production Crew & Cast
- Talent: 2 professional models for interactive storytelling.
- Media Team: 1 Photographer and 1 Videographer.
- Support: Creative assistants, lighting gaffer, and senior HMU artist.
Deliverables & Tech
- Video Assets: 3-4 styled Reels (15-30 sec) and 1 Campaign Teaser video.
- Stills: 20 high-end retouched hero shots and 30 social filler shots.
- Studio Access: 10-hour exclusive access including usage of vintage prop collection.
Destination Editorial Shoot (2 Days)
Production Logistics
- Management: Itinerary planning, crew management, and on-ground production lead.
- Scouting: Physical recce of locations to match brand narrative.
- Permits: Handling of basic local shooting permissions and crowd control.
Creative & Styling
- Theme: Travelogue or Street-Luxe aesthetic execution.
- Wardrobe: Extensive styling preparation, steaming, and transport of garments to location.
Crew & Deliverables
- Team: Traveling squad including Director, Photographer, Videographer, and HMU.
- Talent: 2 high-fashion or editorial models.
- Output: 30+ editorial images, 5-6 Reels, and 1 Brand Film (60 sec).
- Post-Production: Advanced grading to match the location color palette.
Exclusions
- Note: Airfare, accommodation, and per diems for the crew and models are billed at actuals over and above this fee.
About Campaign Creative Direction & Production
How I Work With Brands
I help brands turn small ideas into big stories. My main goal is to make visual campaigns that actually connect with people - not just look good but feel real. I’m all about creating something that feels like sab kuch (everything).
The Process
- Starting with the big idea, I handle the creative direction, mood, and narrative. I guide the models and team so the campaign feels true to your brand.
- Styling and set design are a huge part for me. I love building whole looks, picking out the right wardrobe, and even transforming my own studio in Lado Sarai to fit the vibe. Sometimes we scout quirky locations, sometimes we just make magic indoors.
- Production is a team effort. I work with photographers, videographers, and makeup artists I trust. We sort out casting, locations, and all the nitty gritty. Sometimes that means dealing with random stuff like sudden rain - but we make it work.
My Studio Space
My studio (@thestudio_wg) is in New Delhi, and it’s my creative playground. The space is super flexible, perfect for set design for commercial shoots, so we don’t have to stress about outside chaos.
Projects I’ve Loved
- Shot and produced @two_fiftyseven’s campaign right in my studio.
- For @folksongstories, we took things on the road to Jaipur - handled everything, start to finish.
- Goa shoot for @kayuraeffect was wild, but the creative campaign execution turned out better than I hoped.
My Style
I like campaigns clean and contemporary, always with some fun Indian street inspiration. If you vibe with visual storytelling for brands that feels honest, we’ll probably get along.
Meet your Expert
Aanchal Rai
178 connects in last 3 months
My Story
So, I started out at NIFT Delhi, knee-deep in knitwear and jury stress. Those old pieces from my grad project? Still lying around, sometimes I dig them out and remix them for fun. Life’s been a rollercoaster - new office jitters, therapy breakthroughs, and a support system I swear by (shoutout to my soul sister and my dog Junior, who pretty much runs my world). Grew up in fauji cantts, no screens, just green. Nature and Bapu Bazaar keep me sane. Jai-poor vibes, always.
My Work
Creative direction, styling & campaign production - I work with brands and individuals, covering everything from fashion styling to set design and campaign shoots.
DIY wardrobe makeovers & upcycling - Love turning old outfits into something fresh - snip snap, scissors, and some jugaad magic.
Styling that’s truly you - I mix things up, from Barbie core styling to baddie looks. It’s about being yourself, not a character.
Authentic work, OG street style shoots - Best work happens when it’s real - sometimes basic, sometimes big. I go all in.
Respect, boundaries, and good vibes - I set clear expectations, work with creators I admire, and aim for campaigns that surprise even me.
