The Shop: My Collection of Homegrown Brands
I am bringing my favorite local labels together under one roof. Think of this as a conscious, real-world retail experience where you can touch the fabrics, try them on, and actually find clothes that feel like you.
Let's talk shop! This video explains the vision behind 'The Shop', my curated pop-up experience. It's all about bringing back the joy of retail and discovering quality homegrown brands consciously.
A promotional video for 'The Shop', showcasing a sharp, tailored look from one of the featured brands, Staple. This highlights the personal styling experience we offer at the event.
Running errands for 'The Shop' in a versatile black linen set from Ituvana. This video shows how I personally wear and style the brands that I choose to feature in my curated pop-up.
A happy moment at 'The Shop' event. This is me in my element, surrounded by beautiful clothes from homegrown brands and connecting with people over our shared love for fashion.
About 'The Shop': A Curation of Homegrown Brands
Most shopping events feel chaotic, but 'The Shop' is different because I am there to style the pieces for you. Instead of aimlessly browsing racks, we will pick out items that actually complement your body type and lifestyle, so you leave with pieces you will actually wear, not just impulse buy.
I started 'The Shop' because I was tired of the noise. I noticed all these beautiful, conscious Indian brands getting lost in the over-saturated, trend-obsessed market. So I gathered my favorite labels—from Ituvana to Staple—and brought them into my Lado Sarai studio. It is not just a pop-up; it is a space to slow down. We have coffee, we have conversations, and most importantly, I am there to help you figure out what works. Whether you are hunting for a new look or just want to try on something different, I help you see how these pieces can live in your own closet. It is all about finding clothes that last and brands that care about how they make them. If you are tired of digital screens and want to touch the fabric before buying, this is where you need to be. Keep an eye on mytribe or drop me a message to know when the next edition is happening.
Aanchal Rai
I started WorkinGrl because I got tired of the noise and trend-chasing. When I put together 'The Shop', it is me personally selecting brands I trust so you do not have to wade through the endless feed.
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