Tata Hitachi: Award-Winning Industrial Design
We transformed the Tata Hitachi dealership in Faridabad by applying an industrial-first design approach, turning a brownfield site into an award-winning 3S infrastructure facility that balances efficiency with brand identity.
The iconic shipping container meeting room, a central feature of the Tata Hitachi office. This out-of-the-box design solution provides a unique collaborative space and serves as a powerful symbol of the brand's industrial heritage.
An overview of the open and collaborative workspace. We designed custom suspended shelving units that define work zones without closing off the space, promoting transparency and airflow while providing ample storage.
A corridor view showcasing the striking contrast between the bright orange container, glass-walled offices, and polished concrete floors. This composition of materials and colors defines the energetic and modern aesthetic of the workspace.
A detailed look at the workstation setup. The design combines functional desks with low partitions and integrated overhead storage, creating an efficient and organized environment for the team.
The employee cafeteria or breakout space, featuring high-top tables and bright blue stools. This informal setting provides a place for staff to relax and connect, fostering a positive workplace culture.
The main conference room, designed for formal meetings and presentations. The space is equipped with full audiovisual capabilities and features wood-paneled accents and comfortable seating for long sessions.
The director's cabin, which combines professional function with personal touches. The design includes a sleek desk, comfortable seating for guests, and even a personal golf putting green, reflecting a modern leadership style.
A view into the director's office, showing the use of warm wood flooring and a minimalist shelving unit for displaying awards. The glass partition maintains a connection to the rest of the office while ensuring privacy.
A close-up of the "Fresh" meeting nook, viewed through a glass door. This small, informal space is designed to "brew fresh ideas," encouraging creative thinking and spontaneous collaboration.
The exterior facade of the Tata Hitachi building, showing the clean lines of the charcoal and silver aluminum composite panels. The prominent red branding element creates a strong visual landmark.
About Tata Hitachi: Award-Winning Industrial Design
For this project, we replaced standard drywall partitions with a repurposed shipping container to create a meeting room that functions as a bold brand statement. This approach reduced construction waste while providing a flexible, sound-controlled environment that directly supports the dealership's collaborative team culture.
This project serves as a practical case study for our 'thoughtful design' approach. By integrating a shipping container directly into the office floor plan, we achieved a striking, sound-isolated meeting room that breaks the monotony of standard corporate cabins. The facility layout was planned using customer journey mapping to ensure that high-traffic zones—from the showroom display area to the rear service bay—flow logically, directly contributing to the client's sales efficiency and employee comfort.
We utilized raw materials like polished concrete flooring and exposed ceiling ducts, which not only reinforced the industrial aesthetic but also lowered long-term maintenance overhead. Our lighting strategy, using high-output track fixtures, serves a dual purpose: it highlights the heavy machinery as the focal point while maintaining professional Lux levels for the sales team. The exterior facade was updated using a rainscreen system with aluminum composite panels, which provided thermal insulation and created a sharp, modern landmark identity in the Faridabad landscape. This dealership demonstrates how architectural precision can solve business problems, turning a standard commercial site into a high-performing 3S infrastructure that balances staff productivity, recognizable brand identity, and financial viability.
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