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Immersive Experience Centres & Sales Lounges

byStudio IAADTakes projects across India; Studio in DLF Phase 3, GurugramStarts from₹3,200 ₹ per sq. ft.View full gallery

We design narrative-driven environments that do more than showcase property. We craft journeys that guide visitors, build connection, and turn potential interest into lasting brand loyalty.

A video montage of the Godrej South Estate Experience Centre, showcasing its grand scale and luxurious details. The video highlights the dramatic central facade, the polished marble floors, and the carefully planned visitor journey.

A wide shot of the modular facade at the Godrej South Estate centre. This semi-permeable curtain of layered MDF plates creates a stunning visual anchor, balancing a sense of openness with intrigue.

A close-up detail of the wavy, layered MDF plates of the Godrej South Estate facade. The interplay of contrasting colors and backlighting turns this architectural element into a work of art.

A diagram illustrating the construction and design of the grand enclosure at Godrej South Estate. It explains how the curved plates and slim connectors create a structure that feels both delicate and majestic.

The curved walls of the Godrej South Estate centre guide visitors through the space. The design uses fluid forms and high-end finishes to create a seamless and intuitive flow from one zone to the next.

A floor plan of the Godrej South Estate Experience Centre, with yellow lines indicating the intended visitor flow. This illustrates the strategic thinking behind the spatial narrative, designed for an engaging experience.

An annotated floor plan detailing the different zones of the Godrej South Estate centre. From the deck lounge to the customization gallery, each step of the visitor journey is meticulously planned to build excitement and engagement.

A view of the Godrej South Estate Experience Centre, capturing the awe-inspiring story-telling of Delhi's real estate visionary. The space is designed to be a captivating narrative from start to finish.

The Emaar DigiHomes Experience Centre in Gurugram, designed as an interactive and futuristic sales lounge. The space combines a physical model of the property with comfortable seating areas and modern aesthetics.

A different angle of the Emaar DigiHomes centre, showing the warm wooden flooring and industrial-style chandelier. The design blends rustic charm with modern luxury to create a unique and welcoming atmosphere.

About Immersive Experience Centres & Sales Lounges

For the Godrej South Estate project, we moved away from a traditional reception desk. We created a modular facade using layered MDF plates that physically represents the flow of the brand. This semi-permeable installation uses nearly 170 narrow-beam lights to balance openness with a sense of intrigue. When we design an experience centre, we start with this kind of spatial narrative to ensure every turn feels intentional, not just functional.

18 years of shaping India's spaces. — Approved by the tribe
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Studio IAAD

Takes projects across India; Studio in DLF Phase 3, GurugramStarts from ₹3,200 ₹ per sq. ft.

We are Studio IAAD. For nearly two decades, we have been obsessed with how spaces change our mood and influence our decisions. We do not just draft floor plans; we script the movement of people through a room to ensure every wall, light, and material serves a purpose.

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The reception at the Godrej South Estate Experience Centre is defined by its soaring ceiling and the dramatic, wave-like sculptural installation. The polished black marble floor reflects the light, enhancing the sense of scale and luxury, and setting the stage for the immersive brand experience that follows.
Curving walls and carefully planned circulation paths guide visitors through the Godrej South Estate Experience Centre. This image shows how the architecture itself directs the journey, creating a sense of discovery as one moves from one zone to the next. The play of light and shadow on the textured walls adds depth and intrigue.
This floor plan of the Godrej South Estate Experience Centre illustrates our strategic approach to spatial narrative. The yellow lines show the intended visitor flow, a seamless journey that moves from the grand entrance through various zones like the AV room, model display, and discussion lounges, ensuring a cohesive and impactful experience.

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