Behind the Seams: How Your Custom Outfit Comes to Life
Curious about how a simple idea becomes a wearable masterpiece? Here is a look at the journey from initial sketches to the final fit at my Seawoods studio.
A day in the life of a boutique owner. A lot of planning, designing, and teamwork goes into creating the collections you see at my boutique.
The process starts with a style consultation and selecting from a wide range of quality fabrics. I then work with my team to bring your vision to life.
This video shows my team working on a bulk order for an event, cutting fabric for custom net sarees and blazers. No order is too big or too small.
Witness the creation of a stunning off-shoulder dress. This video shows the craftsmanship and dedication that goes into making each fashion masterpiece.
You can give me your own fabrics to get your favorite outfit stitched. This video shows some beautiful fabrics being transformed into new masterpieces.
I am constantly refreshing my fabric collection. This video showcases some of my new printed and easy-breezy linens, perfect for summer dresses and office outfits.
A great design is created with teamwork. Here you can see me working with my team and our collection of beautiful fabrics to create your dream dress.
Behind the scenes at a fashion event where I showcased my collection. This video shows the models getting ready for the ramp walk.
I was honored to design exquisite gowns for the BNI 'Sakhi' Book Launch, where 40 inspirational women entrepreneurs walked the ramp.
A client getting fitted for a ready-made saree. I ensure every outfit, whether custom-stitched or ready-made, fits perfectly.
About Behind the Seams: Our Process
It all starts with a conversation. Whether you are visiting my studio in Seawoods or connecting with me online, I begin by listening to your vision for the outfit. We sketch out the design, select the right fabric from my collection or yours, and take precise measurements to ensure the final piece is drafted specifically for your body.
From Concept to Final Fit
My process is built on collaboration. Once we have a design concept, my team of skilled karigars takes over the technical work. I oversee every step to ensure your outfit matches the sketch we created together.
1. The Foundation
Every garment needs a solid start. For gowns or lehengas, I focus on the structural drafting. This includes adding padded bodices, canvas fusing, and the correct volume of can-can to get that perfect flare. If you bring an old saree for upcycling, I personally map out the motifs to ensure we preserve the original work while giving it a fresh silhouette.
2. The Art of Embroidery
This is where the 'Shukrana' magic happens. Whether it is Zardosi, Kundan, or delicate beadwork, my team works on the embroidery panels before the final assembly. We focus on under-packing and concealed stitching, so the heavy work on the outside never irritates your skin on the inside.
3. Quality Check & Fitting
Before you pick up your outfit, I check the finishing touches. This involves inspecting the single needle lockstitch for durability, the interlock finishing, and ensuring the latkans and borders are secure. If you are local to Navi Mumbai, we schedule a fitting session. For those outside the city, I provide clear guidance to ensure the final fit is right.
Why Choose Custom Stitching?
- Personalized Fit: No two bodies are the same, and your clothes shouldn't be either.
- Fabric Freedom: Use your own heirloom fabrics or choose from my carefully sourced materials like Modal Satin, Hakoba, or Banarasi Silk.
- Complete Control: You decide on the necklines, sleeve lengths, and embroidery intensity.
Shukrana
I am Preeti Singh, and at Shukrana, I believe stitching is personal. I work directly with you to turn your ideas into outfits that fit your body and your personality perfectly.
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