Sound Design for Brand and Fashion Events
I don’t just play tracks; I build the sonic identity for your event. Whether it’s a high-fashion launch or a luxury store opening, I make sure the music feels like the brand.
A quick clip of me spinning at the Dior store. It's all about creating a seamless, sophisticated vibe that matches the brand's identity.
The view from the DJ booth at the Dior store launch in Bombay. The setup was clean and minimalist, letting the music and the collection take center stage.
Spinning alongside a fellow artist at a high-energy event for Puma. The red lighting and prominent logo created a bold, dynamic atmosphere for the night.
A candid moment behind the decks at the Puma event. B2B sets are always fun, feeding off each other's energy to keep the crowd hyped.
Focused on the mix during the Puma gig. The setup with the iconic logo in front made for a cool visual backdrop.
Playing a set for the Beauty & You awards, an event by Nykaa and Estee Lauder. It's always cool to provide the soundtrack for events that celebrate creativity and innovation.
A moment with the crew at the Beauty & You awards. It takes a team to pull off a great event, and the energy was top-notch.
A shot from my collaboration with Nike. I'm wearing a custom tee that blends street style with a local touch, which is what my whole vibe is about.
Chilling on the streets of Bombay for the Nike shoot. It was cool to capture the city's authentic vibe as part of the campaign.
Another look from the Nike shoot, capturing a moment in the bustling lanes of Bombay. The campaign was all about celebrating local culture and street style.
About Brand & Fashion Events
When I’m on the decks for a brand like Dior or Nike, the music has to be invisible yet essential. I focus on matching the tempo to the brand’s visual energy, choosing Deep House for luxury launches or Old School Hip-Hop for lifestyle retail. You aren't hiring a jukebox; you’re bringing in a selector who knows how to make your brand identity resonate with the room.
Events are about alignment. If you’re hosting a luxury store launch in Mumbai, you don’t need the same playlist as a wedding after-party. My approach for brand gigs is about reading the room's temperature. I treat the audio like an interior design element; it should complete the space, not clash with it.
I’ve learned this by working with names like Dior, Puma, and GQ. At these events, the brief is often unspoken but clear: keep it sophisticated, keep it cool, and don’t let the music overpower the conversation. Whether it's a sleek fashion week installation or a high-energy brand pop-up, the goal is to create a soundtrack that feels premium.
The Technical Side
When you book me for a corporate or fashion launch, I arrive prepared with a specific sonic palette. I don’t run off generic charts. We’ll discuss the vibe beforehand—is it minimalist, high-energy, or underground? I manage the audio flow so it peaks during key moments, like a product reveal or a guest appearance.
I play open-format sets, meaning I’m not stuck in one genre. I’ll blend Afro House, Deep House, or even handpicked Hip-Hop edits depending on the brand aesthetic. Just a heads up: I focus on the music design and performance. Technical riders for consoles (CDJ 3000s are the gold standard here) and sound systems need to be handled by the production team. Let’s build a vibe that sticks.
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