Fashion & Brand Collaborations: Setting the Runway Vibe
I don't just play tracks, I craft the sonic identity of your event. From high-fashion runway shows to brand launches, I make sure the music hits just as hard as the visuals.
A huge honor to be the official DJ for Manish Malhotra's first-ever couture party. Here I am on the decks, with the legend himself stopping by. These are the milestone nights I live for, blending high fashion with a lush, energetic sound.
Creating the soundtrack for high fashion is one of my specialties. Here I am, setting the vibe for Saaksha & Kinni at Lakmé Fashion Week, and even had an impromptu back-to-back set with Ishaan Khatter. It's all about matching the collection's energy with a unique sonic landscape.
A behind-the-scenes look at my set for Royal Enfield's Hunterhood festival in Delhi. I love working with brands that have a cool, street-culture vibe. My job is to create a sound that matches that energy and gets the crowd moving.
More scenes from the spectacular Manish Malhotra couture party. The venue, the fashion, the crowd, it was all world-class. Providing the music for such a cinematic and genre-defining event was an incredible experience.
The view from my console at the Manish Malhotra party. A packed house, incredible lighting, and a massive runway. My set was designed to complement the sultry, spectacular atmosphere of the couture show.
The energy was amazing all night. Here's a clip of me and Kayan doing a back-to-back set, with everyone from my mom to my dancefloor baddies partying with us. It was a true celebration.
A wide shot of the dancefloor during my set. Curating music for a fashion event of this scale means reading the room and keeping the energy high from the first look to the final bow.
A grainy, atmospheric shot from a Budweiser event. This captures the feeling of being in a massive crowd, all connected by the music and the visual spectacle. Brand collaborations often allow for these larger-than-life productions.
An invitation to the Royal Enfield Hunterhood festival. I love being part of events that bring together music, art, and street culture. It’s a perfect match for my style.
The official poster for the Royal Enfield Hunterhood event, featuring a lineup of top artists. It’s exciting to be part of a curated experience that brings a festival vibe to the city.
About Fashion & Brand Collaborations
People often ask how I handle the sync for runway shows. The secret is sitting in on technical dry runs. It is not just about hitting play, but watching every model's step and editing audio stems in the studio so the drop hits exactly when the final look walks out.
Sonic branding is about atmosphere. Whether I am working with Manish Malhotra or setting the street-culture tone for Royal Enfield, I start by diving into the brand’s ethos. I am not playing a pre-made playlist. I am collaborating with creative directors to ensure the bass and the lighting cues are breathing together.
For fashion events like Lakmé Fashion Week, I focus on the walk. I produce bespoke edits that match the runway timing, ensuring the energy shifts perfectly as the collection unfolds. Post-show, I keep the momentum going with a curated after-party set that transitions seamlessly from the runway intensity to a dancefloor rager.
Technically, I am picky. I bring, or work with, industry-standard gear like the Pioneer NXS2 to ensure high-fidelity sound. If you are a brand looking for that specific lush signature, a mix of Desi Bass, UK Garage, and global cuts, I am ready to lock it in. Let us make your next launch sound as good as it looks.
Lush Lata
I’m Lush Lata. I live for the chaos of a runway and the precision it demands. If your brand needs a sound that feels alive and a bit rebellious, I’m your person.
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