Featured Commercial & Narrative Choreography
A selection of my work spanning high-fashion campaigns, commercial films, and narrative-driven movement design.
This shot from the Shantanu & Nikhil "Sway" campaign captures the essence of my work: creating powerful, sculptural movement that tells a story. Here, we used contemporary dance to express the drama and elegance of their couture collection.
For the Campa Cricket launch, the goal was to capture pure fan energy without a single dance step. I directed the body language and reactions of the crowd to build that feeling of "josh," showing how movement choreography is about conveying emotion.
This was my first music video with the incredible Kutle Khan for his song "Teej." We filmed in the Rajasthan desert, blending folk traditions with contemporary movement to create a visual that felt as epic and soulful as the music itself.
In the Amazon miniTV series "Influencer Life," movement was used to drive the story forward. This moment shows how I choreograph body language to reveal a character's inner world, making the scene feel real and impactful without breaking into a song.
It was a blast choreographing this high-energy film for Label Ritu Kumar featuring Shanaya Kapoor. My job was to create a vibrant, youthful dance sequence that perfectly matched the brand's aesthetic and the charm of the iconic Liberty Cinema.
Choreography for Coke Studio Bharat isn't about dance, it's about seamless visual harmony. For this performance with the Shillong Chamber Choir, I staged the movements of every singer to ensure the solos and group work flowed together beautifully on camera.
How does furniture move? For the launch of Molteni & C, I created movement stories where dancers interacted with the pieces. This project was about bringing design to life and showing the fluidity of a living space through contemporary dance.
"Domni: The Dance Within" was a deeply artistic collaboration with Tissage and Obeetee carpets. I choreographed this four-act dance film to explore the female experience through movement, from delicate idealism to fierce strength.
About Featured
My choreography isn't about counting steps; it’s about finding the character in the movement. Whether we are filming in the Rajasthan desert for a music video or directing body language for a national commercial, the goal is always the same: to tell a story that feels honest, not staged.
When you look at my work, you are seeing the result of hours of collaboration between directors, DOPs, dancers, and my own team. Movement direction is about bridging the gap between a written script and a visual reality.
I focus on three core pillars for every project:
-
Narrative Authenticity: For projects like the Amazon miniTV series 'Influencer Life', I strip away the 'dance' element to focus purely on body language. We find the rhythm in a character's silence or their reaction to a scene, which makes the performance feel human and relatable.
-
Visual Harmony: With productions like Coke Studio Bharat, the challenge is different. Here, we create visual flow for large groups. It is less about individual steps and more about how the singers and dancers interact on camera, ensuring every shot feels intentional and polished.
-
Conceptual Collaboration: From the initial mood board to the final take on set, I work closely with brands to ensure the movement aligns with their identity. Whether it is bringing furniture to life for Molteni & C or capturing fan 'josh' for a Campa Cricket ad, I adapt my style to serve the story.
I am always grateful to my dancers and assistants who make these visions possible. If you are looking for someone to help design the movement for your film, campaign, or music video, let's chat about how we can tell your story.
Looking for a specific style of movement direction?
Search based on the type of production you are planning.
More from Movement Direction for Screen & Digital Media by Shohini Dutta
More services by Shohini Dutta