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Behind the Scenes: My Approach to Narrative Movement

byShohini DuttaTakes projects across IndiaStarts from35,000 Per 10-Hour ShiftView full gallery

A look at the raw energy, teamwork, and careful planning that goes into every frame. Collaboration is where the movement truly comes alive.

A throwback behind the scenes look at the music video for "Ab Teri Baari" for an AXE campaign. This reel shows the variety of setups, from a football scene to a studio shoot, that go into making a dynamic final product.

About Behind the Scenes

When you see the final edit of a commercial like the AXE campaign, you are seeing the result of hours of on-set coordination. My process starts long before the cameras roll, balancing rehearsal time with the director's specific needs for blocking and talent energy. Whether we are in a studio or on location, I am there to ensure that every movement serves the narrative, helping talent feel confident and natural under the lights.

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