Brand Lookbooks & Ad Film Makeup
Commercial shoots require makeup that looks effortless but performs under pressure. From 4K-ready finishes for video to clean, skin-focused looks for lookbooks, I ensure every model is camera-ready.
It was an honor to do the makeup for the head of skin development at L'Oreal's Research and Innovation Centre. For this corporate shoot, the goal was a natural, professional look that was camera-ready.
A still from a Diwali ad film for Vastu Ghee. The makeup for the main actress was warm, festive, and glowing to match the celebratory mood of the scene.
Had so much fun creating these couple looks for the clothing brand 15buttons. The makeup was kept fresh and natural to complement their playful, matching outfits.
From the makeup chair to the final frame. A behind-the-scenes look at a dreamy fashion campaign for the brand Aveka, showing the process of creating multiple looks on set.
Another shot from the L'Oreal corporate shoot. The makeup is clean and minimal, perfect for professional headshots and video interviews.
A heartwarming scene from the Vastu Ghee ad film. I created natural, relatable makeup looks for all the actors to fit the family-oriented narrative.
The lighting for this scene was warm and intimate, so I ensured the makeup had a soft, radiant quality that would glow on camera.
Even for a simple morning scene, camera-ready makeup is essential. I created a "no-makeup" makeup look that appears completely natural.
A festive dinner scene from the ad film, where all the cast members have coordinated, natural makeup that looks authentic and celebratory.
Creating a consistent look across multiple actors is key for ad films. Here, the makeup is soft and enhances everyone's natural features.
About Brand Lookbooks & Ad Films
Commercial shoots move fast and require strict consistency. Whether we're filming a 4K ad or shooting a digital catalog, I focus on heavy-duty durability and anti-shine finishes to ensure your team spends less time editing and more time creating. I always keep a dedicated touch-up kit on hand to manage sweat and heat under studio lighting, keeping every actor and model looking fresh across every single take.
Commercial shoots, especially for video, are a whole different ballgame compared to event makeup. When we are filming for a TV commercial or brand campaign, we aren't just applying foundation; we are using silicone-based products and heavy-duty sealing sprays that survive hot studio lights and hours of retakes. I pride myself on '4K-ready' finishes—meaning the makeup is invisible to high-definition cameras but still covers blemishes and neutralizes pigmentation perfectly, saving your production team significant time in post-production.
For fashion lookbooks and digital catalogs, I pivot to a cleaner, fresher aesthetic. I focus on 'skin that looks like skin,' utilizing neutral palettes and careful texture management to ensure the clothing or jewelry remains the absolute hero of the frame. My approach to male grooming is similarly subtle—evening out skin tone and controlling shine without it ever looking like the model is wearing makeup.
Collaboration is the backbone of these projects. I love working closely with directors, stylists, and photographers to make sure the makeup doesn't just look good, but actually tells the story you're trying to communicate. Whether you need a consistent look for a large cast or a rapid, high-impact change for a creative campaign, I bring the technical gear and the creative flexibility to make it happen.
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