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Retail Design for the Gulmohar Lane Flagship Store

byMeenakshi JessaniTakes projects across the Mumbai Metropolitan AreaStarts from250 per sq. ft.View full gallery

Designing this 4,000 sq. ft. flagship store was about moving beyond the traditional showroom. I envisioned a space that mirrors a home, where industrial history meets modern warmth.

A rendering of the entrance area of the Gulmohar Lane store, featuring a classic black-and-white checkerboard floor. The space is set up like a grand foyer, immediately establishing a sense of home and elegance.

This view shows a curated retail display that feels like a chic living room. The design uses clothing racks and shelving to blend fashion with furniture, creating a holistic lifestyle experience.

A cozy dining nook vignette within the store. The combination of patterned chairs, a rustic wood table, and glass partitions creates the feeling of stepping into a private dining room.

This rendering shows a formal waiting area or living room setup. The design uses classic furniture silhouettes, elegant wallpaper, and paneled walls to create a sophisticated and timeless atmosphere.

A small home office vignette, framed by industrial-style glass doors. This setup helps customers visualize how Gulmohar Lane's pieces can create a functional and stylish workspace at home.

A quiet corner of the store designed as a reading nook or small seating area. The curved sofa and warm lighting create an intimate and inviting space for customers to pause and relax.

This rendering shows a hallway connecting different "rooms" within the store. The paneled walls and glass partitions guide the customer journey while offering glimpses of the spaces ahead.

A living room setting that showcases a complete furniture collection. The high, exposed-beam ceiling of the original mill building is contrasted with soft, neutral furnishings and warm accent lighting.

A bedroom vignette featuring a four-poster bed. By creating these complete room sets, the store allows customers to experience the furniture in a realistic and aspirational context.

This view shows the transition from a lounge area to a retail display section. The consistent checkerboard flooring ties the different zones together, creating a cohesive flow throughout the store.

About Retail Experiences: The Gulmohar Lane Flagship Store

The primary challenge with large retail floor plates is avoiding the feeling of a cold warehouse. For the Gulmohar Lane flagship, I structured the 4,000 sq. ft. area into intimate living, dining, and bedroom vignettes. This layout encourages visitors to move through distinct, home-like zones, creating a sense of discovery that keeps the experience personal rather than transactional.

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