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Retail Design for the Gulmohar Lane Flagship Store

byMeenakshi JessaniTakes projects across the Mumbai Metropolitan AreaStarts from₹250 per sq. ft.View full gallery

Designing this 4,000 sq. ft. flagship store was about moving beyond the traditional showroom. I envisioned a space that mirrors a home, where industrial history meets modern warmth.

A rendering of the entrance area of the Gulmohar Lane store, featuring a classic black-and-white checkerboard floor. The space is set up like a grand foyer, immediately establishing a sense of home and elegance.

This view shows a curated retail display that feels like a chic living room. The design uses clothing racks and shelving to blend fashion with furniture, creating a holistic lifestyle experience.

A cozy dining nook vignette within the store. The combination of patterned chairs, a rustic wood table, and glass partitions creates the feeling of stepping into a private dining room.

This rendering shows a formal waiting area or living room setup. The design uses classic furniture silhouettes, elegant wallpaper, and paneled walls to create a sophisticated and timeless atmosphere.

A small home office vignette, framed by industrial-style glass doors. This setup helps customers visualize how Gulmohar Lane's pieces can create a functional and stylish workspace at home.

A quiet corner of the store designed as a reading nook or small seating area. The curved sofa and warm lighting create an intimate and inviting space for customers to pause and relax.

This rendering shows a hallway connecting different "rooms" within the store. The paneled walls and glass partitions guide the customer journey while offering glimpses of the spaces ahead.

A living room setting that showcases a complete furniture collection. The high, exposed-beam ceiling of the original mill building is contrasted with soft, neutral furnishings and warm accent lighting.

A bedroom vignette featuring a four-poster bed. By creating these complete room sets, the store allows customers to experience the furniture in a realistic and aspirational context.

This view shows the transition from a lounge area to a retail display section. The consistent checkerboard flooring ties the different zones together, creating a cohesive flow throughout the store.

About Retail Experiences: The Gulmohar Lane Flagship Store

The primary challenge with large retail floor plates is avoiding the feeling of a cold warehouse. For the Gulmohar Lane flagship, I structured the 4,000 sq. ft. area into intimate living, dining, and bedroom vignettes. This layout encourages visitors to move through distinct, home-like zones, creating a sense of discovery that keeps the experience personal rather than transactional.

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