Behind the Scenes: My Creative Styling Process

Whether I am managing the chaos backstage at the Bombay Times Fashion Week or directing a commercial campaign for brands like Garnier, my priority remains the same: seamless execution. Styling is rarely a solo act. It is a dialogue between the photographer, the lighting team, the model, and the creative director. When you see these behind-the-scenes moments, you are seeing the result of that collaborative spirit.

The Reality of On-Set Styling

My approach to on-set work goes beyond just choosing the right outfit. I manage the logistics, which includes garment sourcing, coordination with rental houses, and managing the wardrobe inventory. On the day of the shoot, I am there with a full styling kit—including steamers, stain removers, and clamps—to make sure that the vision we created on the mood board translates flawlessly on camera.

Why Process Matters

• Pre-Production: We start with visual storytelling. I create mood boards that define color theory and location aesthetics, so the team is aligned before we even step on set.
• Technical Precision: I use professional techniques for draping and fitting to ensure the silhouette remains sharp from every angle, regardless of the lighting or movement.
• Collaboration: I believe in crediting every hand involved. From the interns helping with inventory to the production crew managing the set, my work is built on forming bonds with the people who make the magic happen.

If you are planning a campaign, portfolio shoot, or a special project, my role is to ensure your creative vision is executed with professional discipline, leaving room for authentic, unscripted moments.