The Business of Fighting: How We Build Dojang
Fighting is the passion, but running a gym is the mission. Beyond the training floor, we manage everything from podcasting and film choreography to securing pro sponsorships for our fighters.
Why do they need a coach in an international camp? Because a coach's job is to see the small details, push the fighter, and make the game plan. This is my role in the corner.
A clip from our podcast TKO Talks, where my fighter Mridul talks about the importance of the coach-fighter relationship. It's about complete trust.
Another clip from our TKO Talks podcast, where we discuss fight strategies and the mindset of a champion.
On the set of our podcast, TKO Talks. We created this platform to give a voice to deserving fighters.
Refereeing for Nepal's best MMA promotion. It was an honor to be a part of the Nepal Warrior Championship and ensure fighter safety.
Raising the hand of a victorious fighter. As a referee, it's a privilege to be in the cage and be a part of these moments.
Giving final instructions before a bout at the Nepal Warrior Championship. My experience as a coach and fighter helps me be a better referee.
With the team in Nepal for the NWC event. We travel everywhere to compete, coach, and even referee.
In my role as a referee at the Nepal Warrior Championship. Ensuring a fair and safe fight is a huge responsibility.
Checking on a fighter on the ground. Fighter safety is the number one priority for any good referee.
About The Business of Fighting
Look, fighting is raw, but the industry is business. People see the highlight reels, but I manage the entire ecosystem that makes those moments possible. Whether it is sourcing sponsorships, managing pro fight camps, or choreographing action sequences for web series like FISAA, I treat Dojang like a professional management firm. This is not just a gym; it is a platform where our athletes get the support they need to compete at the highest level.
When I started the Dojang journey in a balcony with just 8 students, I realized that talent alone doesn't create champions—infrastructure does. I didn't just open a space to train; I built a brand. Through 'TKO Talks', our podcast, I give fighters like Mridul a voice and show the real, gritty mindset required to win in a sport that rarely gets mainstream support in India.
We handle the details that nobody talks about:
- Fighter Management: We take care of fight selection, sponsorship deals, and the logistical nightmare of international travel for camps.
- Film & Action Work: My MMA background translates directly into reality. I choreograph fight scenes for productions like 'FISAA,' treating it with the same discipline as a match.
- Refereeing: I step into the cage as a referee for promotions like the Nepal Warrior Championship. It is not just a role; it is my way of understanding the sport from every angle—fighter, coach, and official.
This full-spectrum approach is why our fighters are the most active in the country. We don't wait for opportunities to knock; we create the business infrastructure that lets our athletes stay focused on their craft while we handle the strategy. If you are serious about making this your life, you are not just signing up for classes—you are joining a team that knows exactly how the fight game works.
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