Professional Eyewear Brand Campaign Photography
I specialise in visual storytelling for eyewear, combining commercial precision with an artistic edge to create campaigns that define identity.
A creative eyewear shot using mirrors to create an infinite reflection. This image for IDEE Eyewear plays with perspective and symmetry, highlighting the unique design of the purple frames.
A sleek and sophisticated portrait for the IDEE Eyewear summer campaign. The reflection in the mirror adds depth, while the clean styling emphasizes the classic elegance of the sunglasses.
A minimalist studio portrait for an IDEE Eyewear campaign. The clean white background and simple styling ensure the unique, angular frames are the absolute focus of the image.
A dynamic fashion film for IDEE Eyewear. The video uses fast cuts, reflections, and high-contrast lighting to create a modern, edgy vibe that showcases the entire collection.
A short, minimalist video for IDEE's "See Through" campaign. The focus is on the model's interaction with the glasses, using silhouette and light to create a sense of mystery and style.
Two stills from my IDEE Eyewear film, capturing a rebellious, road-trip aesthetic. The desert landscape and strong character styling create a cinematic and adventurous mood for the brand.
The full "See Through" campaign film for IDEE Eyewear. Each scene portrays a different character and profession, united by their unique perspective, to tell a story of vision and identity.
A vibrant, tropical-themed video for a collaboration between Wendell Rodricks and MacV eyewear. The colorful lighting and lush setting perfectly capture a high-fashion summer mood.
A behind-the-scenes look at the colorful Wendell Rodricks and MacV campaign. This clip shows the use of bold, block-colored backgrounds to make the fashion and eyewear pop.
A fun, split-screen video from the Wendell Rodricks x MacV shoot with Vartika Singh. It showcases the dynamic energy on set and the vibrant final looks of the campaign.
About Brand Campaigns: Eyewear
In eyewear campaigns, the real technical challenge is managing reflections on the lens while highlighting frame details. I use specific studio lighting setups to control every specular highlight, ensuring the glasses remain the absolute hero of the frame. We focus on precise camera angles to ensure the design, texture, and shape of the eyewear pop, whether we are shooting a high-fashion lookbook or a commercial digital film.
My approach to eyewear photography goes beyond simple product shots. I treat every pair of frames as a key element of the subject's character. Whether I am collaborating with a legacy label like Wendell Rodricks or a modern brand like IDEE, the goal is to weave the product into a cohesive narrative.
The Technical Foundation
I shoot these campaigns using the Fujifilm GFX 100MP system. The medium format sensor allows for an incredible level of detail, which is essential when the frame design is intricate. We often work with tethered setups, allowing the brand team to review files in real-time, ensuring we hit the exact aesthetic required for print and hoarding-quality deliverables.
Creative Collaboration
Great fashion imagery is never a solo act. I bring in a trusted team of stylists, hair and makeup artists, and lighting assistants who understand the 'less is more' philosophy. We coordinate the wardrobe and set design to ensure they complement the eyewear rather than distract from it. For projects like the 'See Through' campaign, this meant creating high-contrast, minimalist environments that let the product’s identity speak for itself.
From Lookbooks to Films
Modern brand campaigns require more than static images. I produce integrated content, blending still photography with short, cinematic motion snippets. This ensures that the brand has a versatile asset library for social media, digital films, and traditional print advertising, all maintaining the same visual language and premium feel.
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