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Practical Illusion Design for Ads and Films

bySanjayOn-site consulting available across IndiaStarts from₹12,000 Per Consultation Day / SessionView full gallery

I help creative agencies and directors bring impossible shots to life without relying on CGI. We build real, physical illusions that are designed to look perfect on camera.

A shot from the final HDFC Life advertisement where we made the lead actor levitate. My job as an illusion consultant is to ensure the effect is seamless and believable, integrating perfectly with the director's vision and the story being told.

Here I am with my partner Praveen on our way to the HDFC Life shoot. We were hired as the creative consultants for the levitation effect. We designed, tested, and executed the entire illusion within a week, working closely with the fantastic team at Schbang to pull it off.

This custom card trick was designed for a corporate client, RG Foods. Whether it's for a social media video or a large-scale ad campaign, I can develop bespoke magic that highlights your brand's message in an unforgettable way.

About Illusion Design for Ads & Films

When we tackle a creative brief, I build a rough proof-of-concept in my studio before we ever step on set. This allows us to test the physics, lighting angles, and rigging requirements in a controlled environment. It saves your production team valuable time and ensures that when the cameras roll, the effect functions exactly as intended, whether you need a complex product levitation or a seamless character reveal.

Behind the HDFC Life levitation effects — Approved by the tribe
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Sanjay

On-site consulting available across IndiaStarts from ₹12,000 Per Consultation Day / Session

I'm Sanjay, and I bridge the gap between creative imagination and physical reality. I don't just perform tricks; I engineer moments that make audiences pause and wonder. Let's collaborate to build something that feels genuinely impossible on your next project.

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A close-up of the crocodile puppets created for the 'Phir Aayi Haseen Dilruba' promotion on Netflix. The detailed scaling, teeth, and lifelike eyes are crucial for making the creature believable on camera.10
My wife Rujuta and I setting up the crocodile puppet on set. Operating these complex puppets often requires multiple puppeteers working in sync to create fluid, natural movements.
On the set of the Netflix promo, surrounded by cameras and equipment. My role involves not just creating the puppets but also performing with them to get the perfect shot.

Hyper-Realistic Creature Puppetry and Practical Effects for Cinema

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Satyajit PadhyeStudio in Chembur; Travels for shoots across India
On the set of the web series 'Loot Kaand'. Here I am performing a levitation illusion with one of the actors. It was a great experience to design magic for the camera.6
Creating a smoky, mysterious effect for a scene in 'Loot Kaand'. The stage was set up to look like a classic Indian magic show, or 'Mayajaal'.
A wide shot of the 'Mayajaal' magic show set for the web series. We used classic props like the birdcage and various illusion boxes to create an authentic feel.
A close-up shot of me in character as 'Magician Yogi' for the web series. The top hat and costume really helped me get into the role.

Magic Consulting & Illusion Design for Film

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Yogesh SonawanePerforms stage shows across India
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Giant CGI Ads in Real-World Locations

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Ajinkya KadamAvailable online; Takes projects across India
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Art direction for jewelry brand Studio Metallurgy. We used fresh flowers as props to create a soft, romantic mood that contrasts with the metal.
A close-up on a statement ring. The lily adds a touch of organic beauty and draws the eye to the hand.
A clean, minimalist setup to showcase this delicate headpiece. The simple styling keeps the focus entirely on the jewelry.

Creative Art Direction & Custom Set Design

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Aanchal RaiTakes projects across India; Studio in Lado Sarai, New Delhi
An editorial concept brought to life for a home fashions brand. We placed a fully dressed bed in the middle of a salt flat, creating a striking, surreal image that challenges the viewer's perception of a familiar object.8
For this rug campaign, we transformed the products into a surreal art installation in the Rajasthan desert. This conceptual approach turns a simple product showcase into a memorable piece of art.
This is one of my earliest conceptual shoots, combining a luxury rug with the raw, mystical element of a snake charmer. It’s about creating a bold, unexpected narrative that makes people look twice.
We created a mysterious, forest-like atmosphere in our studio for this textile brand. The smoky, low-light setting enhances the 'Deep Secrets of the Forest' theme of the fabric collection.

Surreal Product Photography & Creative Campaigns

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Shiraz ChaandStudio in Noida; Travels across India for projects
A galactic scene created for Wild Earth Dice's "Vision of a Thousand Galaxies" collection. We built a rocky, moon-like surface and used a starry background to place the dice in an epic, otherworldly environment.11
A dynamic floating shot of One Living's Immunity Kit. To achieve this levitation effect, we photographed each packet individually on hidden supports and then composited them together in post-production for a seamless, gravity-defying result.
An abstract and artistic shot for Wild Earth Dice. We used a projector to cast dramatic shadows from the dice onto a rich purple background, creating a mysterious and visually captivating image.
A clean hero shot of a purple dice set from Wild Earth Dice. The crisp white background and hard lighting create sharp, defined shadows, making the intricate details and swirling colors inside the dice stand out.

Creative & Conceptual Product Photography

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PAStudio in Kirti Nagar, New Delhi; Travels across India for shoots

Looking for a different kind of magic?

Explore other ways I can help bring wonder to your events or projects.

Live Event FXMentalism for CorporateCreative Magic WorkshopsVirtual Magic ShowsMagic for Brand LaunchesBar Magic

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