From Sketch to Studio: Our Custom Design Process
Your vision becomes reality here. We walk you through every step, from the first hand-drawn sketch to the final fitting in our studio.
A hand-drawn fashion sketch for a client's custom gown. This is where we finalize the silhouette and embroidery placement before moving on to fabric selection and pattern making.
The making of a new story. Here, I am draping pleated pink fabric on a mannequin to create the foundation for a one-shoulder gown, experimenting with form and flow.
A peek into my studio closet where finished creations are ready for clients. On display is a classic black kurta set, showcasing the simple elegance that is a hallmark of my designs.
About this collection
Before we touch any fabric, we sit down with you to map out your vision on paper. This helps us finalize the silhouette, embroidery placement, and proportions so you know exactly what to expect before the sewing even begins.
Every outfit we make at Serein Studio starts with a conversation. We believe clothes should be an extension of your personality, not just something you wear, so we focus on the process of building your look from the ground up.
The Process
- Concept & Sketching: We start by listening to your ideas. Whether you have a clear picture or just a mood, we sketch it out. This gives us a blueprint to follow for embroidery, fabric choice, and cut.
- Fabric & Material Selection: Once the sketch is approved, we source the right materials. Whether it is light crepe for a modern jumpsuit or raw silk for festive wear, we pick fabrics that support the design's structure.
- Fitting & Construction: We do not use standard size charts. We use your measurements to construct the outfit. For simpler pieces, this happens over 10-14 days. For bridal or heavy couture, we schedule multiple trials to get the fit, padding, and drape perfect.
We work out of our studio in Delhi NCR, but we ship custom pieces across India. If you have an idea for a special outfit, be it for a wedding, a cocktail party, or a festival, we are here to help you get it made.
Serein Studio
I'm the person behind the sketches and the fabric draping here at Serein. I love the messy, creative start of every outfit just as much as the final reveal.
Looking for more design ideas?
Browse our other collections to find the right style for your upcoming event.
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