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The Art of Customisation: See How Your Outfit Is Made

byNaina JaiswalVisit boutique in Bhajanpura, Delhi; Delivery across Delhi NCRStarts from1,000 per outfit (3-day rental)View full gallery

Ever wonder how a sketch becomes your dream lehenga? I’m showing you exactly what happens in my studio, from hand-beading to the final stitch.

A glimpse into the process. Here, my artisan is hand-beading a colorful pattern onto what will become a vibrant, custom-made lehenga.

This video starts with a close-up of the intricate hand-embroidery process on a velvet blouse before revealing the final, stunning black and gold lehenga.

Watch as we hand-bead the fabric for a lavender mermaid gown. This meticulous process is what creates the all-over shimmer and texture of the final piece.

A close-up of the heavily embroidered blouse for a multi-color lehenga. Every bead, sequin, and tassel is carefully chosen and applied by hand.

The process behind this ethereal white ruffled saree. The video shows the hand-beading of the intricate pearl blouse that serves as the centerpiece.

Every design starts with a sketch. Here you can see the hand-drawn pattern for a floral motif, which is then brought to life with sequins and feathers on the final gown.

A close-up of the incredible zardozi work on a magenta velvet blouse. This traditional gold embroidery is done entirely by hand and is a hallmark of my couture pieces.

The making of a magenta mermaid gown. This video shows the different stages, from working with the sequined fabric to the final dress on the mannequin.

A look at the thousands of beads being hand-sewn to create the fringe for a golden gown. This level of detail is what sets my custom designs apart.

From the beading tray to the finished product. This video shows the creation of a black ruffled lehenga, highlighting the detailed handwork on the blouse.

About Behind the Seams: The Art of Customisation

Every outfit you see here started as a simple sketch on paper before my team got to work on the hand-embroidery. I don't believe in off-the-rack perfection; I believe in building your look from scratch. Whether you need a specific blouse back design or want to match your daughter's outfit to your own, we handle the beading, sequins, and stitching right here in my studio.

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