Behind the Scenes of Fashion Shoots
See how a creative vision comes together on set. From initial lighting setups to the final frame, here is a look at my team’s collaborative process in Delhi and beyond.
A look at the making of a Sotbella campaign. This clip shows me working with the model on location to get the perfect shot within a unique architectural space.
A peek into my studio process for a Sotbella campaign. It shows the setup, the team collaboration, and the energy on set that leads to the final images.
A quick before-and-after clip from a studio session. You can see the raw moment on set and how it translates into a polished, final fashion photograph.
A fun "how it went vs. how it turned out" reel. This shows the creative direction and posing on set compared to the final, edited images from the shoot.
About Behind the Scenes
You will see that every shoot is a team effort. Whether we are working on location or setting up a clean studio look, I bring in stylists, makeup artists, and assistants to ensure the lighting and posing are spot on before I even press the shutter. It is not just about the camera, it is about the energy we create on set.
When you watch these clips, you are seeing the result of precise planning. For these sessions, I use gear like the Sony FX3 paired with a 24-70 GM lens to capture both high-fashion stills and cinematic video simultaneously. My process starts with a concept, often involving specific lighting setups or mood boards, and relies on constant communication with the stylist and model.
In the studio, this means balancing high-key lighting for commercial clarity. On location, it is about using the environment to add depth and narrative to the frames. The goal of sharing this process is to show that a great image is rarely a solo act. It is a production, from the initial equipment setup to the final color grading, ensuring the visuals we produce for your brand or portfolio resonate exactly as intended. If you are looking to understand the workflow behind a professional campaign or simply want to see the difference between a raw setup and the final retouched image, these clips provide the complete picture.
Atul Gupta
I am Atul, a photographer and cinematographer dividing my time between Delhi and the UK. I focus on high-fashion visuals that tell a story, pulling in the right stylists and crew to make sure every shoot is more than just a photo—it is an experience.
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