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Behind the Scenes of Fashion Shoots

byAtul GuptaShoots across Delhi NCR; travels pan-India for projectsStarts from18,000 per day (8 hours)View full gallery

See how a creative vision comes together on set. From initial lighting setups to the final frame, here is a look at my team’s collaborative process in Delhi and beyond.

A look at the making of a Sotbella campaign. This clip shows me working with the model on location to get the perfect shot within a unique architectural space.

A peek into my studio process for a Sotbella campaign. It shows the setup, the team collaboration, and the energy on set that leads to the final images.

A quick before-and-after clip from a studio session. You can see the raw moment on set and how it translates into a polished, final fashion photograph.

A fun "how it went vs. how it turned out" reel. This shows the creative direction and posing on set compared to the final, edited images from the shoot.

About Behind the Scenes

You will see that every shoot is a team effort. Whether we are working on location or setting up a clean studio look, I bring in stylists, makeup artists, and assistants to ensure the lighting and posing are spot on before I even press the shutter. It is not just about the camera, it is about the energy we create on set.

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