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Featured Fashion Campaigns and Editorial Portraits

byAtul GuptaShoots across Delhi NCR; travels pan-India for projectsStarts from₹18,000 per day (8 hours)View full gallery

A curated selection of my work across fashion film, editorial, and commercial campaigns—where lighting, mood, and motion meet.

A fashion film that embodies modern Indian couture. I focused on dramatic lighting and fluid motion to highlight the intricate details of the garment and the model's graceful presence, creating a piece that feels both cinematic and timeless.

This portrait, shot for a collaboration between Jayanti Reddy Label and Kishandas Jewellery, is all about capturing a mood of regal elegance. I used soft, directional lighting to sculpt the model's features and bring out the rich textures of the silk saree and the exquisite detail of the heritage jewellery.

An on-location shoot with a strong narrative feel. The moody lighting of the underground parking lot and the dynamic pose create a cinematic moment, perfect for a men's fashion editorial or a brand campaign that tells a story.

For this Lino Perros campaign, I played with light and shadow to create a high-fashion, mysterious atmosphere. The focus was on creating graphic shapes and a sense of movement, making the product the hero of a visually compelling narrative.

A bold and energetic studio shot for Sejal Kumar's collaboration with Apple. The vibrant orange backdrop and dynamic pose create a high-impact image that feels modern and confident, perfect for a digital campaign.

A powerful studio portrait that combines bold styling with clean, high-key lighting. This image demonstrates how to create a striking look for a model's portfolio, focusing on strong composition and direct engagement with the camera.

This campaign for Fabindia captures the simple joy and elegance of their ethnic wear. I used bright, natural-looking light and a clean, festive set to create a warm and inviting visual story that feels authentic and celebratory.

A relaxed, sun-drenched lifestyle shoot for a Lino Perros accessories campaign. The natural light and casual setting on the tennis court help create an authentic, relatable scene that showcases the products in an everyday, aspirational context.

About Featured

Everything you see here is the result of a deliberate, team-based process. I rarely shoot alone, preferring to work alongside stylists and art directors to define the mood before we even set up the lights. Whether we are creating a cinematic fashion film or a structured studio campaign, my focus remains on the specific story we are telling and how we use lighting to craft it.

Campaign photographer for brands like Fabindia. — Approved by the tribe
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Atul Gupta

Shoots across Delhi NCR; travels pan-India for projectsStarts from ₹18,000 per day (8 hours)

I'm Atul, splitting my time between Delhi and the UK to craft visuals that stick. I believe in chasing a mood—whether that's cinematic drama or timeless elegance—and I always bring a dedicated team along to make it happen.

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This image is from a conceptual shoot where we explored the fusion of natural elements with avant-garde fashion. We created this entire garment from fresh jasmine and marigold flowers to tell a story of ephemeral beauty, blending traditional Indian florals with a high-fashion silhouette.10
For this brand campaign, we chose a heritage palace to create a sense of timeless royalty. This wide shot was designed to showcase the grandeur of the location and the elegance of the couture gown, making the model appear regal and poised within a magnificent setting.
A close-up from a beauty editorial focused on creating a surreal, aquatic-inspired look. I used specific studio lighting with blue gels to craft this otherworldly mood, highlighting the sharp, graphic makeup and the model's intense gaze.
Part of a deeply personal series exploring the divine feminine through the iconography of Goddess Kali. This shot focuses on raw power and symbolism, using dramatic, low-key lighting to create a sense of reverence and intensity.

Featured Fashion & Editorial Photography

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LibraShoots across Mumbai, Delhi NCR, and Ahmedabad
A high-concept celebrity shoot with Nushrratt Bharuccha, using water and dramatic lighting to create a powerful, artistic portrait. This demonstrates technical skill in a challenging environment.8
The digital cover for GlobalSpa Magazine featuring Jannat Zubair. This shot highlights my experience in creating compelling cover images for major publications.
A full-length shot from the Nikhil Thampi 'GLEAM' collection lookbook. The focus is on the elegant silhouette of the modern white saree, captured with clean studio lighting.
A powerful portrait of Ayushmann Khurrana for a Pinkvilla style feature. The dramatic red background and sharp lighting create a bold, memorable image.

Featured Photography Portfolio

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Mitesh PunjabiShoots in Mumbai & Jaipur; Travels across India for projects
It's always an honor and a profound learning experience to photograph the Shahenshah of Bollywood, Amitabh Bachchan. For this portrait for Hello! Magazine, we focused on capturing his timeless grace and intellectual depth using classic, dramatic lighting.10
This is what happens when a powerful subject, dramatic lighting, and a great team come together. This studio glamour shot with the incredible Shrit shows how we sculpt the human form with light, creating a bold and unforgettable image.
Capturing the Queen of charm, Priyanka Chopra, for a Hello! Magazine feature. The goal was to create a clean, elegant, and timeless portrait that reflects her global appeal and effortless grace.
This composite image for the JSW Olympics campaign featuring the legendary Neeraj Chopra was a massive and rewarding project. It showcases my team's ability to produce complex, dynamic visuals for major advertising campaigns that tell a story of power and determination.

Featured Photography Highlights

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Vikram BawaStudio in Tardeo, Mumbai; Travels across India for shoots
A high-fashion studio concept shoot featuring a male and female model styled in leather and fur. This image demonstrates my ability to direct and capture powerful, editorial-style visuals with dynamic posing and professional lighting.9
A lifestyle advertising campaign for Shriram Finance's two-wheeler loans. This shot captures a moment of joy and freedom, showing how I create relatable narratives for commercial clients.
The cover of 6X Magazine's Glamour France issue, featuring my ethnic wear editorial. This publication highlights my skill in creating internationally recognized, high-quality fashion stories.

Professional Fashion and Commercial Photography Showcase

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VikyyClicksBased in Delhi NCR; Travels across India for shoots
This digital cover for Elle featuring Masoom Minawala showcases my ability to deliver high-impact visuals for major publications. The dramatic lighting and elegant pose capture a sense of modern power, perfect for a fashion editorial cover story.9
An image from my campaign for couture designer Vaishali S. This shot, with the model floating in dark water, embodies the surreal and artistic direction I bring to high-fashion projects, turning a garment into a piece of narrative art.
From an editorial I conceptualized and shot for Elle India in Goa. The combination of movement, vibrant color, and the wild, natural setting demonstrates my skill in creating dynamic and atmospheric fashion stories on location.
A candid moment captured with Priyanka Chopra and Nick Jonas. This image shows my ability to connect with subjects and capture authentic, energetic moments, even in high-profile celebrity shoots.

Cinematic Fashion Photography and Editorial Campaigns

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Victoria KrundyshevaShoots across Mumbai; travels pan-India for campaigns and editorials
This is the kind of iconic, cinematic frame I strive to create. For this Kanchipuram saree campaign, we used dramatic lighting and a grand setting to evoke a sense of timeless royalty and heritage.8
I love shooting outdoors where the environment becomes part of the story. This shot, taken deep in a forest, uses natural light and shadow to create a feeling of quiet intensity and connection with nature for this western wear lookbook.
Fashion is about breaking rules. Here, we collaborated with a stylist to create a modern, Indo-western look, draping a vibrant Kanchipuram silk saree over trousers. It’s an example of the offbeat, experimental concepts I love to bring to life for brands.
This is from an editorial concept where we explored the fusion of nature and identity. Working with a talented makeup artist, we used fresh flowers and bold color to create a piece of living art, pushing the boundaries of a typical portrait.

Featured Cinematic Photography & Fashion Editorials

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Alan BinzeAvailable in Bengaluru & travels pan-India

More from Fashion & Commercial Photography by Atul Gupta

Fashion in MotionCinematic & EditorialStudio Portraits & Model PortfoliosCommercial Campaigns: AccessoriesCommercial Campaigns: ApparelTimeless Indian EleganceBehind the Scenes

More services by Atul Gupta

Brand Campaign Production
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