About Fashion & Commercial Photography

Visuals That Speak

I’m Atul, a photographer and cinematographer from Delhi, now working in the UK. My thing is visuals that actually say something. Whether it’s high-fashion campaign visuals or crisp editorial portfolio shoots, I’m chasing images that feel timeless, not just trendy.

What I Do

• I shoot for brands, designers, and models. That means everything from high-fashion campaign visuals to clean e-commerce product images and cinematic fashion films.
• My lookbooks and online store shoots are always studio-based for that sharp, polished finish.
• For editorials, I love mixing things up on location - old heritage buildings or city streets, wherever the vibe fits.
• Models, I help you build portfolios that actually show your personality and range, not just standard poses.

My Style

• Some days it’s bright and clean, perfect for e-commerce.
• Other days, it’s all about moody, dramatic lighting - chasing that cinematic look for editorials and campaigns.
• My video work leans cinematic, with pro color grading and dynamic shots.

How It Works

I don’t work alone. Shoots are a team effort - I pull in stylists, makeup artists, directors, whoever’s needed. That way, we get the best out of every idea.

What Matters

End of the day? It’s about catching a mood - could be glamour, could be just ‘in aankhon ki masti ke’ (the magic that lives in someone’s eyes). That’s what I’m after in every frame.