Cinematic Brand & Commercial Films
I bring brands to life through cinematic storytelling. Whether it is a high-end commercial or a narrative brand film, I focus on the technical details and visual moods that make your audience look twice.
For this Marriott Bonvoy project with The Westin Goa, the goal was to evoke the feeling of a perfect beach day. I directed the film to capture the light, movement, and atmosphere of the location, resulting in a piece that feels both aspirational and authentic for hospitality and travel marketing.
This portrait of Salman Khan was part of the exclusive campaign for his timepiece collaboration with Jacob & Co. and Ethos. As the director and photographer, my role was to capture a look that was both powerful and approachable, aligning with the luxury watch brand's image and the celebrity's persona.
About Brand & Commercial Films
When I direct a commercial, I do not just point a camera and hope for the best. I obsess over the lighting, the mood, and the narrative arc long before we step on set. For a project like the Westin Goa film, we spent weeks defining the light and movement to nail that aspirational beach vibe. If you have a brand story to tell, we will start by storyboarding the exact visual language we need, using RED or Arri cinema cameras to ensure every frame hits the mark.
My filmmaking process is about moving from a simple spark of an idea to a final, polished cut. Ten years in the luxury photography space have taught me that visuals need to be clean, sharp, and cinematic. I do not do messy production; I do calculated, storytelling-driven content.
My Directing Approach
I handle projects end-to-end. This means I take responsibility for the full narrative arc—whether it is a short, punchy digital ad or a longer lifestyle film. I collaborate with a full production unit, including Gaffer, Art Director, and Makeup Artist, to ensure that what we capture in the studio or on location matches the high-end vision we planned.
Capabilities & Equipment
- Production Value: I use RED or Arri Alexa Mini cinema cameras with cine lenses to get that rich, commercial-grade texture.
- Post-Production: I oversee studio-level DI color grading and narrative editing. This is where the 'look' of the film comes alive, ensuring skin tones are perfect and product colors pop.
- Narrative Control: From original screenplay writing to casting actors for dialogue-heavy commercials, I manage the script so the performance is as strong as the lighting.
Working with Me
I am based in Pune but I travel across India for projects. My process typically starts with a creative strategy session where we align on your brand's core concept. Whether you are a startup looking for a social-ready reel or a luxury brand needing a full-scale TVC, my team and I build the film to fit your specific market. Let us get on a call to talk about your visual requirements.
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