Featured Brand Films & Luxury Commercials
A curated look at my journey from directing luxury brand commercials to crafting my own short films. This is where concepts meet the screen.
Directing Salman Khan for the Jacob & Co. timepiece collaboration was a milestone moment. This shot captures the calm focus of the set, a culmination of meticulous planning for a high-stakes celebrity and luxury brand campaign. It represents my ability to deliver under pressure while working with top-tier talent.
This brand film for The Westin Goa and Marriott Bonvoy captures the essence of a luxury beach escape. My direction focused on creating a clean, cinematic feel that tells a story of relaxation and freedom. This is a prime example of the lifestyle brand storytelling I specialize in, from concept to final cut.
This is the trailer for my first short film, "CHIPS TO DIE FOR," a project I wrote, directed, and produced. Shot in Prague, it's a satirical look at agency life and creative burnout. It showcases my ability to develop a narrative from a simple idea and manage the entire filmmaking process from start to finish.
We created this modern interpretation of 'The Last Supper' for a hotel shoot, going beyond the original brief. This image demonstrates my skill in directing a large group of actors to create a specific, complex mood. It highlights my experience in conceptual photography and managing a full production team, including stylists and set designers.
This reel takes you behind the scenes on various shoots, from studio sessions to travel assignments. It shows the energy, teamwork, and collaboration that are central to my process. You get a glimpse of the planning, the on-set direction, and the partnership with my crew that makes it all happen.
About Featured
Whether we are shooting a high-end luxury campaign or a quirky short film, my process is always the same: obsessed planning followed by a collaborative, high-energy set. I do not believe in fixing it in post, so we build the cinematic mood—from the specific lens choice to the set design—right in front of the camera to make sure the final result feels authentic.
My approach to directing is rooted in a decade of luxury photography. I treat every frame like a still image that needs to be perfect, then add the layer of narrative storytelling to make it move.
My Directing Philosophy
- Concept First: Before we touch a camera, we storyboard. Whether it is a commercial for a watch brand or a satire about agency life, I focus on the 'why' behind the visuals.
- The Crew: I don’t work alone. I bring in DOPs, stylists, and art directors who understand my aesthetic. We operate as a unit to ensure the lighting and color grading look like they belong in a cinema, not just a social media feed.
- Cinematic Production: For commercial projects, I use industry-standard gear like RED or Arri Alexa Mini cameras. This isn't just about technical specs; it is about getting those rich skin tones and the high-contrast aesthetic that premium brands need.
Real-World Execution
I have directed projects ranging from high-stakes celebrity shoots for Jacob & Co. to narrative films shot on the streets of Prague. My studio is in Pune, but I regularly travel across India for location-based brand films. If you have a story that needs to be told through a lens, let’s talk about the production scope and how we can make your brand narrative stick.
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