Brand Identity & Publication Design
We build visual systems where data meets poetry. From minimalist corporate logos to complex publication design, we turn your brand's core narrative into a tactile, lasting experience.
We were entrusted with designing the 75th-anniversary book for Wipro, a project that involved structuring a complex historical narrative. This video offers a glimpse into the final publication, a testament to our ability to handle large-scale narrative design, from content architecture to final packaging.
A brand's identity is its most distilled story. For EpDeSa, a global oil trading company, we created a minimalist corporate logo rooted in heritage. The design draws from the 'Sword of Saladin,' creating a mark that is both simple and strong, suitable for a global stage.
The revitalized identity for Asian Paints ColourNext. The bold, modular typography and dynamic tagline reflect the brand's role in intelligently reading an ever-evolving data landscape to forecast future trends.
A clean presentation of the ColourNext logo. The vibrant color and strong geometric forms are designed to convey the fresh, bold feel of the rebranding initiative.
The adaptive logo system for ColourNext 23. The identity is designed to be dynamic, with the year integrated into the mark, showing how a brand system can evolve while maintaining its core seriousness and sense of play.
The adaptive logo system for ColourNext 23. The identity is designed to be dynamic, with the year integrated into the mark, showing how a brand system can evolve while maintaining its core seriousness and sense of play.
The cover design for the Asian Paints ColourNext Forecast Report. The artwork alludes to the theme of the year, while the clean typography and silver foil finish establish the publication as a premium, authoritative piece of material intelligence.
Another view of the ColourNext Forecast Report cover. This image shows the relationship between the illustrative cover and the overall brand identity, creating a cohesive visual language.
An inside spread of the ColourNext Forecast Report. This demonstrates our approach to information design, using a clean grid, clear color palettes, and ample white space to present the colour forecast in an accessible and elegant way.
A duplicate of an interior spread from the ColourNext report. The layout is designed for clarity, allowing the color palettes and their corresponding narratives to be the heroes of the page.
About Brand Identity & Publication Design
Our design process is not about fixed templates but fluid exploration. Whether we are building a brand identity system or a 40-page publication, we start by understanding the 'why' behind your story, often experimenting with typography, paper textures, and layouts until the material and the message feel perfectly aligned. This is design that you do not just see, but read and touch.
At Wari Watai, we view branding as the art of making the abstract tangible. A brand identity is never just a logo. It is the visual architecture that carries your company’s values, history, and future ambitions. Our work with Asian Paints on their ColourNext report demonstrates this, where we translated complex data forecasting into a cohesive, immersive publication that balances bold typography with delicate, illustrative storytelling.
We apply this same rigor to corporate identity. When we designed the mark for EpDeSa, we stripped away the noise to find a minimalist geometry that reflected heritage while remaining globally relevant. For us, the process is a dialogue. We immerse ourselves in your materials, your history, and your operational realities before we sketch a single line.
Our approach to publication design is equally process-driven. We believe in the power of the grid to provide structure, but we use that structure to create rhythm. Whether it is a 75th-anniversary commemorative book for Wipro or a trend-forward material report, we manage every detail, from the selection of paper stock that provides the right tactile resistance to the pacing of images and text. We do not believe in handing over a style guide that sits on a shelf. We provide an ecosystem of visual assets, including typography systems, color palettes, and graphic devices, that evolve alongside your brand.
If your project requires a thoughtful, narrative-driven approach that goes beyond the surface level of aesthetics, we are here to explore that space with you.
Wari Watai
We are Wari Watai, a Bangalore-based studio where we treat every brand identity as a piece of visual poetry. Over the last decade, we have been obsessed with the intersection of art and data, helping clients structure complex narratives into clear, beautiful, and tactile design systems.
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