Branding & Graphic Design
Available across India
We design brand identities and graphics that combine storytelling with material details like texture, print, and fabric, so your brand feels real and memorable.
Pricing Guide
Strategic Brand Identity System
Core Identity Development
- Conceptual Strategy: Development of brand narrative based on data analysis and cultural context.
- Logo Design: Creation of primary logo unit, secondary marks, and responsive variations in minimalist or typographic styles.
- Typography System: Curation of primary and secondary typefaces with usage hierarchy.
- Color Palette: Researched trend-forward color codes (Pantone/CMYK/RGB) with psychological rationale.
Visual Language & Application
- Graphic Devices: Creation of supporting patterns, icons, or textural elements.
- Brand Collateral Design: Design of 4-5 key touchpoints like letterheads, business cards, folders, or packaging labels.
- Materiality Advice: Consultation on paper stock, printing techniques, and premium finishes.
Handover Documentation
- Brand Guidelines Book: PDF document detailing usage rules, clear space, and visual tone of voice.
- Source Files: Open editable vector files (AI, EPS) and high-res exports (PNG, JPG, PDF).
Premium Editorial & Publication Design
Art Direction & Layout
- Narrative Flow Design: Structuring visual rhythm and story arc including chapter openers and pacing.
- Custom Grid Systems: Creation of flexible typographic grids to handle text, quotes, data, and imagery.
- Typesetting: Detailed font selection, kerning, leading, and paragraph composition for maximum readability.
Visual Integration
- Image Curation: Editing and color-correcting photographs for consistent visual mood.
- Infographics: Design of clean, minimalist charts or diagrams for data representation.
- Material Simulation: Layout techniques designed to mimic textures or layering.
Production Support
- Print Specifications: Consultation on paper quality, binding styles, and special finishes like Spot UV or embossing.
- Pre-Press: Preparation of print-ready files and review of printer proofs for color accuracy.
- Cover Design: Conceptual design of front, back, and spine with material recommendations.
Campaign Visual Narrative & Illustration
Creative Direction
- Thematic Concepting: Developing a central visual metaphor aligning with campaign messaging.
- Artist Direction: Selection and art direction of specific illustration styles (3D, vector, or hand-drawn).
Asset Creation
- Key Visuals: Creation of 3 to 5 complex hero illustrations for large-format print or web banners.
- Digital Elements: Breakdown of hero visuals into adaptable components for digital use.
- Motion Readiness: Layered source files prepared with separate background and foreground layers for animation.
Usage & Handoff
- Rights & Licensing: Full commercial usage rights for the created artwork.
- High-Res Export: Delivery in formats suitable for both print (CMYK 300 DPI) and digital (RGB 72 DPI) mediums.
About Branding & Graphic Design
How I Think About Design
For me, design isn’t just making things look nice. It’s about finding that sweet spot where art meets life, and using that to create visual identity design that genuinely feels like home. I like to dig into details and let small discoveries guide me. Sometimes things come together by chance, sometimes by planning - both are good.
What I Work On
- I’ve worked on long-term brand evolution, like shaping the yearly look and feel for Asian Paints’ ColourNext. That means everything from fresh logos to new ways of using colour and type.
- I’ve built minimalist corporate logo creation for global companies, like drawing from real heritage to create something simple but strong.
- Narrative brand storytelling is a big part of what I do, especially for big projects like Wipro’s 75th anniversary book - from structuring the story to the packaging.
Print & Digital Stories
I design publications and reports that feel as good as they look. Whether it’s complex print layouts, selecting paper or adding textures, everything is about telling a story you can see and touch. For digital, illustration for brands is my go-to tool for making themes like mental health or digital culture pop.
Why Details Matter
I care about the tactile side - fabric, print, colour, texture. These aren’t just extras. They bring depth and make the work feel real, not just digital.
If you want design that feels layered, lived-in, and tells your story, that’s what I do.
Meet your Expert
Wari Watai
141 connects in last 3 months
My Story
We’re Wari Watai, a small design studio from Bangalore—been at this for 10 years now. Honestly, we get a kick out of messing with materials, finding stories in copper, salt, even plain old soil. Our team’s more like a family, always poking around, discovering bits of magic in the process. For us, design’s about feeling—like walking on crunchy leaves, or that rush of coming home. Right now, we’re dreaming up new ways to make these moments even richer, maybe with tech too.
My Work
What We Do - We design sensorial installations, immersive spatial design, art pieces, copper sculpture, visual identity, and narrative experience design.
How We Work - It’s all about playing with materials—no fixed plan. We let each project unfold, guided by small discoveries.
Material Exploration - We’re obsessed with materials—soil, salt, copper. Mixing craft with tech to find new ways of expression.
Our Approach - We want our work to feel like visual poetry, wrapping people in comfort and emotion, a bit like coming home.
Experience - Over 10 years, we’ve built immersive spaces and installations—recently bagged a Blue Elephant at Kyoorius Design Awards.
