Creative Direction & Fashion Campaign Styling
I view every campaign as a sartorial narrative where style meets soul. From the initial concept and casting to the final set design, my goal is to translate your vision into a powerful visual story.
A campaign film I directed and styled for Ravissant. The video captures a modern, bohemian vibe with printed lehengas and fusion separates, showcasing a relaxed yet chic aesthetic.
A campaign image for Wedding Asia, featuring two models in soft pastel lehengas. The composition and styling evoke a sense of romance and sisterhood.
A storytelling moment from a campaign shoot. The model applying makeup in a vintage mirror creates a narrative of preparation and quiet beauty.
A beautifully composed shot within a heritage location. The architecture and the pastel lehenga come together to create a dreamy, romantic image.
A campaign shot featuring two models in modern draped gowns. The contrast between the cool grey and warm gold creates a visually striking image.
A full-length shot of a model in a golden draped gown with a corset top. The flowing fabric and architectural background create a sense of modern artistry.
A short, atmospheric video from a campaign shoot, showcasing two different lehenga looks in a vintage-inspired setting.
About this collection
Campaigns are often treated as mere photoshoots, but I approach them as storytelling exercises. Whether it is a brand film or a lookbook, I manage the nuances of light, texture, and movement to ensure your message arrives with clarity and emotion.
My process is rooted in the belief that visual identity is the most potent communication tool a brand has. When I take on a campaign, I look past the immediate aesthetic to find the emotional core of the project.
The Creative Process
- Concept Development: We start with the 'why.' What is the story we are trying to tell? I build mood boards that ground our visual direction in a specific culture or mood.
- Casting & Team Assembly: The right muse is essential to the narrative. I handle casting to ensure the personality matches the brand’s soul, while coordinating with hair, makeup, and photography partners to align on the artistic vision.
- Set Direction: The background is an active participant in your story. Whether we are shooting in a heritage haveli or a modern studio, I manage the set design to add depth rather than just filling space.
- Execution: On the day of the shoot, I act as the director of the scene. I guide posing, manage outfit flow, and supervise technical details, ensuring every frame contributes to a cohesive final edit.
I have directed campaigns for prominent brands like Wedding Asia and Ravissant, balancing the requirement for high-fashion visuals with the need for a compelling, relatable narrative. My work in Delhi and across India is defined by a dedication to this level of detail. If you are looking to build a brand image that stops the scroll and starts a conversation, let us discuss how to build that narrative together.
Vikram Seth
I am Vikram. I believe that style is a reflection of culture and personality, not just the clothes we wear. Whether I am building a brand image or directing a campaign, I focus on the bigger picture to create visuals that hold meaning.
Let’s find what you need
Not finding the specific style or service you had in mind? Search through my other offerings.
More from Wedding & Trousseau Styling by Vikram Seth