Meet the Architects Behind Upscale
Architecture is more than just structural integrity. We are Pragya, Unnatt, and Utsav—three architects who believe that every space should narrate a story and every design must ignite a sense of wonder.
What happens when three architects start a firm together? Lots of site visits, thousands of design discussions, and a shared passion for creating spaces that blend art, cosmic harmony, and nature. Meet the team behind Upscale Architects.
An article featuring Upscale Architects, highlighting our people-first approach to design. We aim to create inclusive spaces where every living being feels a sense of blissfulness and belonging.
An exclusive interview where we share our firm's unique approach to creating visionary and innovative interiors. We discuss our core values, our collaborative process, and our vision for the future of design.
Meet the brand: Upscale Architects. An interview feature with Building Material Reporter magazine, introducing the three power architects behind the firm: Pragya, Unnatt, and Utsav.
The Upscale team at an art gallery. We are constantly seeking inspiration from the world of art to bring fresh and creative ideas to our projects.
Unnatt explains our 5-stage client onboarding process. It begins with a detailed consultation and a 10-page questionnaire to ensure we deeply understand your lifestyle, preferences, and priorities before we begin designing.
Pragya explains our three ground rules for site execution. We believe great design is only as good as its execution, so we focus on strategic kickoffs, dedicated supervision, and collaborative communication.
Our design process is clear, structured, and collaborative. This video outlines our 10-step process, from the initial lead inquiry and concept design to site execution and final handover.
A look at our top 6 ongoing projects. We are excited to be bringing visionary designs to life across a range of residential and commercial spaces.
About Meet The Architects
When you work with us, you are not engaging a nameless firm; you are bringing three distinct perspectives into your project. Pragya focuses on the artistic narrative of the room, Unnatt channels cosmic harmony to balance the energy, and Utsav integrates natural synergies. This approach means your project is debated, refined, and built with intention, ensuring that your final space is functional, personal, and avoids the trap of repetitive trends.
Our Design Philosophy
We believe that design is not just a service, but a conversation. Many firms chase what is trending on social media, but we prefer to dig deeper. Our goal is to create spaces that feel like they belong to you, not just something that looks good in a photograph. Whether we are designing a private villa in Gurugram or a restaurant in Kolkata, the starting point is always the same: your story.
The Upscale Process
We know that architecture can feel overwhelming, which is why we created a clear, 10-step workflow to keep the process transparent. It starts with an initial consultation and a detailed 10-page questionnaire where we learn about your lifestyle, your dislikes, and your functional requirements.
Once we have the brief, we move into the technical phase. We are firm believers in precision. We produce signature Axonometric (AXO) drawings and exploded views—technical documents that remove the guesswork for carpenters and contractors. This ensures that the beautiful 3D renders you approve are exactly what gets built on-site.
Why Our Team Matters
- Pragya: The narrative builder who ensures the artistic soul of the project remains intact.
- Unnatt: The spatial strategist who uses principles of cosmic harmony to ensure the layout flows.
- Utsav: The technical anchor who ensures nature and sustainability are woven into the material selection.
We are here to handle the construction headaches, the site visits, and the material sourcing, so you can focus on the vision.
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