Ad Campaign and Editorial Styling Services
I collaborate with brands and publications to translate creative visions into powerful visual narratives. Whether it is a jewellery campaign or a press editorial, I ensure every look is camera-ready and tells a story.
A stunning shot of actress Pallavi Patil for a Ranka Jewellers campaign. I styled her in a traditional Maharashtrian look to highlight the heritage and beauty of the gold jewellery.
For this campaign with Ranka Jewellers and Snusha Silks, I styled Vaishnavi Vijayanand in a modern bridal look. The focus was on pairing a designer saree with statement jewellery.
My styling work for Shreyas and Deepti Talpade featured on the cover of Bombay Times for Ganesh Chaturthi. It was an honor to create this festive family look for such a widely read publication.
The full feature in Pune Times, showcasing the traditional Maharashtrian outfits I styled for the Talpade family's festive photoshoot.
A collage from the Bombay Times feature, showing different moments from the Ganesh Chaturthi shoot with Shreyas and Deepti Talpade.
A beautiful family portrait from the shoot, capturing the joy of the festival.
The article spread in Pune Times, detailing the festive celebrations and the traditional attire.
The same feature was also published in Delhi Times, bringing our festive styling to a national audience.
A close-up from the newspaper feature, showing the details of the styling.
For this jewellery editorial, I styled model Shraddhaa Surve in a classic black satin shirt to create a sophisticated canvas for the diamond and beaded necklace.
About Ad Campaign & Editorial Work
Getting the right look for a commercial campaign goes beyond just picking an outfit. It requires a deep understanding of lighting, camera angles, and the brand's narrative. Whether I am styling a high-stakes jewellery shoot or a newspaper editorial, I coordinate closely with photographers and art directors to ensure the clothing elevates the visual story, making the subject pop without overwhelming the product.
Great editorial and ad campaign work is a team sport. When I step onto a set, I am not just a stylist; I am a problem solver who bridges the gap between the art director’s vision and the final image that makes it to print or digital media.
My Approach to Commercial Styling
- Visual Strategy: I analyze the medium before I source a single piece. High-contrast looks for print media, vibrant patterns for social media, or sleek, minimal silhouettes for jewellery campaigns—the fabric and cut must react correctly to the camera.
- Team Collaboration: I work hand-in-hand with makeup artists, hair stylists, and the production team. If the lighting is low-key, the jewellery needs to reflect it. If the set is 'jungle-themed,' the styling needs to be raw and organic.
- Fast Turnaround: Media and fashion PR often move at lightning speed. I provide quick-turnaround sourcing, often delivering complete looks within 24 to 48 hours for tight press or campaign schedules.
Why it Matters
I treat every project, whether it is a small lookbook or a full-page feature in the Times of India, with the same intensity. My goal is to make sure your brand or magazine feature looks professional, polished, and authentic. I handle the logistics, the fittings, and the on-set adjustments so the creative team can focus entirely on capturing the moment. From sourcing locally to managing international luxury labels, I ensure the final output is high-impact and cohesive.
Apurva Gujarathi
I’m Apurva. For me, styling is about collaboration and making a brand's vision pop off the screen or page. I love the energy on set and the magic that happens when the photographer, makeup team, and I get that perfect shot.
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