Custom Brand Mascots and Advertising Puppets
I create unique puppet characters that turn your brand into a personality. From initial sketches to on-screen performance, I help you connect with your audience through storytelling.
This is the official poster for "The AKVK Show," featuring the brand mascot "Vichaar Kar" (VK) that I designed for Sahyadri Hospitals, alongside the one and only Anil Kapoor. Creating a character that could share the screen with a legend was an amazing experience.
The introductory episode of "The AKVK Show," where Anil Kapoor meets my puppet character, VK. This series was designed to tackle healthcare topics with humor, making them more accessible to a wide audience.
A scene from "The AKVK Show" where my puppet VK and Anil Kapoor discuss stomach troubles with a Puneri twist. My team and I operate the puppet off-screen to create this seamless and witty interaction.
In this clip, VK and Anil Kapoor talk about advanced cancer treatment technology at Sahyadri Hospitals. The goal was to use puppetry to simplify complex medical information in an entertaining format.
Here, VK has a conversation with Anil Kapoor about spine health. I worked closely with the director to develop VK's character and ensure his personality came through in every scene.
A fun segment where my puppet VK quizzes Anil Kapoor on his famous movie roles. This campaign shows how puppets can be used for versatile content, from informational to purely entertaining.
The launch video for "The AKVK Show," introducing the concept of using a puppet mascot to discuss health. This project was a first for the Indian healthcare industry.
A behind-the-scenes group photo with Anil Kapoor and my team of puppeteers who helped bring VK to life. The green suits allow us to be digitally removed from the final shot.
Another shot with the full team on the set of the Sahyadri Hospitals ad film. It takes a coordinated effort to operate the puppet and create a lively character on screen.
Posing with Anil Kapoor and the VK puppet on set. Designing India's first healthcare brand mascot was a landmark project for me and my studio.
About Brand Mascots & Advertising
When we start a mascot project, it is not just about building a puppet. We focus on the "soul" of the character—their expressions, their backstory, and how they interact on camera. Whether you need a 3D-printed character for an ad film or a soft-sculpted hand puppet for live engagement, my studio handles the sculpting, mechanism engineering, and even the on-set performance training so your brand's new face feels real from day one.
Bringing Your Brand to Life
Puppetry in advertising cuts through the noise of standard CGI or stock imagery. A physical mascot brings a tactile, human quality to your campaigns that audiences find much more engaging. Whether you are a healthcare brand like Sahyadri Hospitals or a utility service like BSES, a well-designed character becomes a recognizable ambassador for your values.
My Process
- Concept & Character Design: We start with your brief and develop a character that fits your brand identity. I sketch initial 2D concepts to nail down expressions and personality traits before we touch any material.
- Crafting & Construction: Everything happens in my Mumbai studio. Depending on your needs, I use high-density foam for hand puppets, resin for mechanical figures with facial triggers, or silicone for high-fidelity animatronics used in 4K commercial filming.
- On-Set Collaboration: The build is only half the work. I often work alongside directors and actors to ensure the puppet’s performance is natural. I can provide the puppeteers to operate the mascot, ensuring consistent quality throughout your campaign.
Why Choose Custom Puppets?
- Audience Engagement: Characters like 'Vichaar Kar' (VK) prove that complex or dry topics become easier to digest when explained by a friendly, witty mascot.
- Versatility: My puppets are built for longevity. They are designed to be broadcast-ready, durable enough for live activations, and lightweight enough for easy travel.
- Technical Precision: I mix traditional puppet-making techniques with modern technology like 3D printing and cable-controlled animatronics to meet the specific requirements of modern production sets.
If you have a concept in mind, even if it is just a rough doodle, let's talk about how we can turn it into a character that resonates.
Satyajit Padhye
I am Satyajit, and I carry forward a three-generation legacy of puppetry right here in Mumbai. I believe puppets are more than just props; they are characters that can speak for your brand, simplify complex messages, and genuinely make people smile.
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