Editorial and High Fashion Makeup in Mumbai
This is my creative playground. Whether it is a magazine feature or a brand lookbook, I push the boundaries to tell a story through bold, avant-garde makeup.
Face card never declines. This metallic look for Aaditi Pohankar was all about creating a strong, sculptural, and futuristic vibe.
Bold strokes for fearless beauty. This look for an editorial shoot features a graphic teardrop liner, glossy lips, and a radiant skin finish.
A look from the "Concrete Woes" series, which explores our relationship with nature. This avant-garde makeup uses floral elements to create a piece of living art.
An editorial shoot for the brand Kachiwala. This look is all about wet, glowing skin and a raw, sculptural feel that complements the unique fashion.
Let the eyes do the talking. This creative look features a unique, artistic eyeliner design, proving that makeup can be a true form of expression.
Turning every blink into an artistic statement. This look features dramatic, thread-like lashes for a high-fashion, conceptual shoot.
Too glam to give a damn. A dramatic, high-fashion shot of Aaditi Pohankar in a stunning black gown, with makeup to match the elegance.
A close-up of the artistic makeup from the "Concrete Woes" editorial. We used gold leaf and earthy tones to create a look that feels both natural and surreal.
A sharp, high-fashion look for the Kachiwala brand shoot. The focus is on a bold, winged eyeliner and a deep, vampy lip.
A powerful, androgynous look for Aaditi Pohankar. The slicked-back hair and minimal makeup with a strong brow create a striking, high-fashion statement.
About Editorial & High Fashion
On set, editorial makeup is all about the details that don't always show up to the naked eye. I adjust my product textures, like face gloss or metallic pigments, based on whether the photographer is using studio strobes or natural light, ensuring the final look is intentional and reads correctly on high-resolution cameras.
Behind the Lens
Editorial and high-fashion makeup is where I really get to experiment. Unlike daily makeup, this requires a deep understanding of how different textures, finishes, and pigments behave under professional lighting. My approach for these shoots is highly collaborative; I work closely with the photographer and stylist to ensure the makeup complements the wardrobe and the overall mood board.
My Technical Approach
- Strobe-Friendly Textures: Whether I am using graphic liners, bold pigments, or glossy finishes, I select products that don't lose their impact under harsh studio flash or daylight.
- Rapid Changeovers: For editorial campaigns where we are shooting three to five distinct looks in a single eight-hour shift, I focus on efficient, precise makeup transitions that respect your studio time.
- Skin Architecture: From raw, dewy skin to sculpted, high-fashion contours, I prep the skin specifically for the camera, ensuring it remains hydrated and luminous throughout long days of shooting.
Whether you are a brand looking for a clean, commercial look or a magazine needing an avant-garde concept, I bring the right kit and the right energy to get it done. My experience spans everything from high-fashion lookbooks to creative editorial stories, and I am always ready to collaborate on the next big concept.
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