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Behind the Seams: The Art of Creation

byNaina JaiswalVisit boutique at Bhajanpura Main Market, DelhiStarts from1,500 per rentalView full gallery

Get a glimpse into my workshop where your outfit comes to life, from the initial sketches to the final hand-sewn beadwork.

This video shows the meticulous process of hand-embroidering a velvet blouse. You can see the karigar carefully placing each bead to create a beautiful, scalloped neckline.

A close-up of the hand-beading process for a colorful lehenga blouse. This level of detail is what makes a custom outfit truly special and unique.

Watch as my artisan brings a design to life with intricate beadwork. This behind-the-scenes look shows the skill required for creating my signature mermaid gowns.

Every great outfit starts with a vision. This video shows the first step of my process: sketching the embroidery pattern before it goes to the karigars for handwork.

The journey of a custom gown, from the initial floral sketch on paper to the final, fabulous feathered creation ready for a party.

This video captures the incredible amount of work that goes into a fully beaded outfit. My team is shown here creating the golden tassels and bodice for a tiered gown.

A quick glimpse into the making of a gown, from cutting the fabric to the final piece displayed on a mannequin.

See how a black ruffled lehenga is made. This video shows the beading of the blouse and the final assembled outfit, ready for a client.

About Behind the Seams: The Art of Creation

I handle every step of your outfit's creation, from the first sketch to the final beading. Because I manage the sketching, sourcing, and stitching in-house at my Bhajanpura workshop, I can easily modify designs, adjust necklines, or add volume to your lehenga skirts during our two mandatory fitting trials.

When you choose a custom-made outfit, you aren't just picking a color. We start with a concept, using your Pinterest board or reference photos, and build it from the ground up. My team focuses on Adda handwork, where we manually place every bead and sequin to match the quality you see in my gallery. For bridal lehengas, we typically use 12 to 16 Kali flare construction with double-layer can-can for that full, royal look. I source premium fabrics like micro velvet and raw silk specifically for your order. If you're looking for something unique, we handle everything from custom dyeing to complex embroidery patterns. Since I operate out of my own workshop in the Bhajanpura Main Market, I oversee the karigars personally, ensuring the final piece matches the vision we discussed. Whether you need a heavy bridal lehenga or a modern ruffled gown, the process remains the same: we sketch, we stitch, and we adjust until it fits your body perfectly.

Boutique in Bhajanpura Main Market, Delhi.Approved by the tribe
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Naina Jaiswal

Visit boutique at Bhajanpura Main Market, DelhiStarts from 1,500 per rental

I am Naina Jaiswal, and I make outfits for your big day. Whether you want to rent a reception gown or get a custom bridal lehenga made, I handle everything from fabric sourcing to the final stitch.

Looking for a specific style?

Search through my collection of bridal and party wear.